Here at Aviva, we are delighted to announce a fantastic opportunity for an experienced Marketing Manager to join our team in Bristol. In this role, you will lead the end delivery of marketing campaigns to support Aviva Workplace trading and retention targets, leveraging any new channel opportunities and supporting proposition launches.

Alongside showcasing extensive direct to consumer (D2C) marketing experience, you will also need to demonstrate a highly commercial mindset when it comes to developing and delivering marketing activities in the pursuit of growth and retention targets.

You must be able to showcase excellent knowledge of working within a regulated environment, matched with a highly data-driven and analytical approach.

Duties and Responsibilities

• The development and deployment of plans that support acquisition and retention targets, including customer journey mapping, contact strategies and content plans.

• Set campaign goals, measure, evaluate and refine activity to deliver optimum marketing return for the effort and budget deployed.

• Create customer engagement plans using a range of channels to improve the way we communicate with workplace customers delivering a more targeted and personalised experience.

• Lead the definition and delivery of marketing campaigns, including creative development, segmentation, data planning and measurements, ensuring growth and retention of workplace customers

• Develop improved data marketing capability, to create a clear measurement framework for assessing campaign performance

• Work with senior stakeholders to create strong working partnerships including, wider marketing teams, data/ insight teams, and third parties to ensure the successful delivery of D2C workplace marketing plans

• Understanding changes in business requirements and propositional developments to drive new trading/ retention opportunities.

• Take personal responsibility in delivering a significant and sustained strengthening of governance, controls risk management and good customer outcomes.

• Ensure all marketing collateral remains up to date, relevant and compliant.

Skills and Experience Required

• Previous experience working within the Financial Services industry

• Highly skilled in planning and delivering D2C marketing activities, ideally with Life and/or Pension product experience

• Proven track record of delivering campaigns on time and within budget

• Highly analytical and numerate with excellent commercial acumen

• Highly creative and lateral thinking ability with a proven tendency to think outside the box of the ‘industry norm’

• Excellent senior stakeholder engagement skills

• Recognised marketing qualification, as well as degree educated

What will you get for this role?

• Salary in the region of £40,000 - £45,000 depending on location, skills, experience and qualifications

• Generous defined contribution pension scheme

• Annual performance related bonus and pay review

• Holiday allowance of 29 days plus bank holidays and the option to buy/sell up to 5 additional days

• Up to 40% discount for some Aviva products through “My Aviva Extras” plus discounts for Friends and Family (some exclusions apply)

• Excellent range of flexible benefits to include a matching share save scheme

Working at Aviva

At Aviva, we’re people with a purpose. To be with you today, for a better tomorrow.

We bring this to life by ensuring managing risk is at the heart of the way we all work. We love people who do the right thing for our customers, and our colleagues. We want people who speak up, who take ownership, and who make good decisions.

The way we do this is important too, we’re all about our people – that’s you – so we can be pretty flexible. If you want to work from home some of the time or change your hours so you can pick up your kids or care for someone in your family, we’re very open to that. In fact, we don’t advertise roles as either part or full time, because we know each person has different needs, just as each business area has different needs. So, it’s up to you to discuss working hours during your interview.

We care deeply about being inclusive and that means we encourage applications from people with diverse backgrounds and experiences. We want our employees to bring their whole self to work and that starts with you.

We interview every disabled applicant* that meets the minimum criteria for the job. Once you’ve applied, please send us a separate email stating that you have a disclosed disability and we’ll make sure we interview you.

We’d love it if you could submit your application online. If you require an alternative method of applying, please give Danielle Stallard-Trueman a call on +44 (0) 7384 804694 or send an email to danielle.stallard-trueman@aviva.com

*As defined in The Equality Act 2010*. By ‘minimum criteria’ we mean you should provide us with evidence which demonstrates that you generally meet the level of competence required and have the qualifications, skills or experience defined as essential to perform the role.