Marketing Manager, Platforms and Ecosystems Enterprise

Marketing Manager, Platforms and Ecosystems Enterprise

Marketing Manager, Platforms and Ecosystems Enterprise

Job Overview

Location
London, England
Job Type
Full Time Job
Job ID
31360
Date Posted
1 year ago
Recruiter
Natasha Cwiklinska
Job Views
62

Job Description

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience within digital marketing
  • Relevant work experience with business-to-business (B2B) partner management within marketing

Preferred qualifications:

  • Partner marketing experience with original equipment manufacturers (OEMs) and/or resellers
  • Strong project management skills and experience, including managing external creative agencies and event vendors
  • Highly organized, with experience working in a fast-paced environment
  • Demonstrated ability to build collaborative relationships with a variety of teams and job functions, including business development, product management, brand marketing, and external partner teams
  • Demonstrated ability to design marketing strategy and full funnel integrated marketing campaigns, including above and below the line marketing, retail, and partner media

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Marketing Manager, you will drive partner marketing campaign strategies and execution to meet our marketing goals, growing Chrome adoption in the Enterprise. In this role, you will be in charge of designing, planning, and executing outbound marketing activities, including local events, email campaigns and customer engagement programs, to help connect users and customers to our products and technologies in the United Kingdom (UK). As a member of the team, you will work closely with the business-to-business (B2B) and business-to-consumer (B2C) Marketing teams, Channel, Sales, Engineering and Customer Success teams to manage strategic, cross-functional programs for channel and direct outreach.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Develop and drive execution of co-marketing programs with OEMs and resellers
  • Develop scalable partner marketing programs and tools, such as demand generation programs and tools, marketing best practice toolkits, internal and external case studies
  • Work with both product marketing and partner managers to ensure that the Chrome Enterprise message and value proposition is being successfully amplified through partners
  • Work directly with Marketing, Sales, Customer Engineering, and Customer Success teams to develop and scale a comprehensive engagement strategy for direct outreach
  • Own annual marketing plan for all outbound activities in the UK, including Google-led, partner-led, and third-party offline and online events, email campaigns, and customer engagement programs

Job ID: 31360

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