Minimum qualifications:

• Bachelor's degree or equivalent practical experience
• Experience in Business-to-Business marketing within a technology company
• Ability to speak and write in English fluently

Preferred qualifications:

• Experience managing external creative agencies and event vendors
• Ability to design marketing strategy and full funnel integrated marketing campaigns, including above and below the line marketing and partner media
• Ability to build collaborative relationships with a variety of teams and job functions, including Business Development, Product Management, Brand Marketing, and external Partner teams
• Project management skills

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Marketing Manager, you will drive marketing campaign strategies and execution to meet our marketing goals, growing Chrome Browser adoption in Enterprise. You will have experience with SaaS business models and drive planning, management, and execution of customer marketing initiatives as well as co-marketing with Google’s partners.

In this role, you will be in charge of designing, planning, and executing outbound marketing activities, including local events, email campaigns, and customer engagement programs to help connect users and customers to our products and technologies in EMEA. As a member of the team, you will work with the Business-to-Business and Business-to-Consumer Marketing, Sales, Product Specialists, Customer Engineering, and Customer Success teams to manage strategic cross-functional programs for channel and direct outreach.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Develop scalable marketing programs, such as regional event programs, Account Based Marketing (ABM), localized media campaigns, email marketing campaigns, and customer success stories to drive adoption of Chrome Browser in Enterprise across EMEA.
• Work directly with Marketing, Sales, Product Specialists, Customer Engineering, and Customer Success teams to develop and scale a comprehensive engagement strategy for direct outreach for Chrome Browser in Enterprise.
• Drive local annual marketing plans for outbound Business-to-Business activities across EMEA, including Google-led, partner-led, third-party offline and online events, email campaigns, and customer engagement programs.