Key Responsibilities: 

• Create and execute detailed data-driven marketing plans for our products, ensuring full coverage of all our communication channels.
• Maintain marketing plans so they are up to date at all times and record all results of marketing activities to demonstrate growth.
• Develop product marketing strategies (advertising, product launch, product layouts).
• Work closely with the business development team to create proposals for our client leads and participate in meetings. 
• Create and oversee marketing materials from website banners to paper brochures and user stories.
• Own our website: make updates, maintain the website - Create valuable and engaging content for our website that engages our target audiences and converts them to customers.
• Where necessary you will project manage freelancers to produce high-quality, reusable content. 
• Data analysis - You’ll keep track of and share key leading and lagging indicators, helping us to stay on top of campaign performance.
• Taking lead on our presence at events - as both delegates and exhibitors.

What we are looking for:

• At least 3 years’ experience in B2B marketing.
• A good grasp of what drives small business operations and decision making.
• Some understanding of SME finance and/or equipment/machinery is helpful.
• Experience in communicating effectively with small business owners with knowledge on different tones of messaging.
• Bachelor’s degree level or equivalent - in marketing, communications, analytics or related subjects.
• Proficiency in using Adobe Photoshop, Illustrator, InDesign, etc a plus.
• Scrappiness and experimentation mindset: we are a start-up after all. You are comfortable rolling up your sleeves and getting things done. If you don’t know how to do something, you’ll figure it out.
• Strong communicator, able to explain insight in detailed reporting.
• Ability to work collaboratively, creatively and with a good eye for detail.
• A strong work ethic and a team player. 😎