Who we are:
We are Accessit Library, a modern and sophisticated library management solution, written for and used
mainly in a school environment to facilitate the management of library and information resources to
support teaching and learning in today’s digital environment.

We have been operating for over 25 years with satisfied customers in over 50 countries. We are the most commonly used library software in New Zealand schools, Australia, UK and the US.

We are passionate about our product and about providing excellent service and support to our customers. Additionally, the company is embarked on a growth strategy to increase market share in the regions where it operates, and on continuing developing new markets such as the US and Canada.

The objective of this role is to:

• Own and drive the global marketing of Accessit Library in our target growth markets (UK, AU, US and NZ)
• Drive strong growth in new customer acquisition
• Build, grow and nurture the Accessit Library community globally
• Add value to the Accessit Library customer community
• Increase revenue generation for the company through integrated marketing initiatives across the four key regions

Reports to: CEO or delegated personnel

Functional Relationships:
• In-market Sales and Support Teams – UK, AU, US and NZ
• Graphics Designer, Videographer/ Marketing and communications Assistant and Business Support Administrator
• Customers - globally
• Suppliers - globally

General Responsibilities

• To work with the Senior Management and In-market Sales teams, to develop marketing and communications strategies using a wide range of digital and traditional marketing elements, to drive increased brand awareness, interest and engagement across the different market regions where Access-It operates, with the objectives of achieving lead generation targets and revenue growth in each market.
• To deliver and drive the marketing campaigns, per the strategy, monitoring performance of each campaign to improve outcomes and meet KPIs.
• To produce creative content, copy and marketing collateral for each campaign and to support the sales process, across a range of media and channels, both digital and traditional.
• To work with the Senior Management and Customer Support teams to develop, create and produce customer communication and support resources, across a range of media and channels as needed, including eDM; and special projects.

Specific Responsibilities

Marketing Strategies & Planning

• Contribute to the development of marketing campaign strategies for delivery across the UK, AU, US, NZ and other markets, ensuring relevance and fit for each market.
• Proactive identification of new opportunities for customer engagement and prospect engagement/conversion.

Campaign and project management

• Active and regular reporting on marketing plan and campaign results, using data and feedback to adapt campaigns, in-market activities and approach as required to ensure success.
• Working with the marketing team and wider organisation to get buy-in and the necessary support and input to drive and execute campaigns

Marketing & Sales Support - Content, Creative and Production

• To create effective creative for articles, advertisements, DM or eDM or other digital and other marketing as required as part of any ongoing or new marketing campaigns per the marketing strategy and schedules.
• Working with the in-market sales teams, to create effective sales material to help scale up the capacity for volume sales, and to shorten the sales timeline.

Digital, online and social media

• Website - to monitor content of the website, recommending changes and ensuring content is current, updating and optimising as required.
• Responsibility for driving and maintaining all social channels (LinkedIn, Facebook, Twitter) with the goal of driving awareness, interest and community building.
• Advising on and executing all digital marketing and advertising initiatives, ensuring these represent an integrated, joined up approach to all marketing efforts and support key organisational drivers.

New projects and adaptation

• To be able to contribute to new projects as they emerge, and to contribute to the general business development of the company. As company needs change, opportunities may exist where contributions can be made with respect to roadshows, exhibitions, sales processes, and so on.