Are you a leader in marketing strategy and ready to drive growth within our business?

We have an exciting opportunity for a Marketing Lead to design and lead the marketing strategy within our Retail Wealth business. Leading transformational growth in our direct-to-consumer business you will have the opportunity to influence the direction and performance of one of our key growth businesses. The role sits within our newly formed Customer and Marketing division, giving access to specialist teams, centred around your strategy.   

This role is open to a mix a office-based and home working, we expect periodic visits to the York office as we return post-pandemic.

What you will do:

• Lead the design of the wealth marketing strategy for both direct to consumer and intermediary channels.

• Translate the strategy into precise marketing programmes and initiatives, with clear KPIs and milestones, and then work closely with specialist execution teams (such as insights, paid media, CRM, data science, SEO & content) to deliver them.

• Build and shape improvements in our capability, such as customer engagement & digital journeys that will transform the experience for the customer.    

• Be the principal marketing representative at key business meetings for the Customer and Marketing function, including up to exec level

• Evaluate performance and report to key business meetings such as trading forums and exec steering groups.

• Ensure the appropriate resource and budget is in place to deliver plans.

What we need from you:

• Background in the Retail Savings / Pensions / Wealth category is essential

• Marketing expertise, including B2B & B2C experience

• Knowledge of savings and pensions products, key audiences' drivers for provider selection, and the regulatory framework

• Experience of driving change and transformation

• Excellent relationship building and influencing skills

• Commercial mindset

What will we offer you:

• Salary of up to £70,000 depending on skills, experience and qualifications

• Generous defined contribution pension scheme

• Annual performance related bonus and pay review

• Holiday allowance of 29 days plus bank holidays and the option to buy/sell up to 5 additional days

• Up to 40% discount for some Aviva products through “My Aviva Extras” plus discounts for Friends and Family. (Some exclusions apply)

• Excellent range of flexible benefits to include a matching share save scheme

Working at Aviva

At Aviva, we’re people with a purpose. To be with you today, for a better tomorrow.

We bring this to life by ensuring managing risk is at the heart of the way we all work. We love people who do the right thing for our customers, and our colleagues. We want people who speak up, who take ownership, and who make good decisions.

The way we do this is important too, we’re all about our people – that’s you – so we can be pretty flexible. If you want to work from home some of the time or change your hours so you can pick up your kids or care for someone in your family, we’re very open to that. In fact, we don’t advertise roles as either part or full time, because we know each person has different needs, just as each business area has different needs. So, it’s up to you to discuss working hours during your interview.

We care deeply about being inclusive and that means we encourage applications from people with diverse backgrounds and experiences. We want our employees to bring their whole self to work and that starts with you.

We interview every disabled applicant* that meets the minimum criteria for the job. Once you’ve applied, please send us a separate email stating that you have a disclosed disability and we’ll make sure we interview you.

We’d love it if you could submit your application online. If you require an alternative method of applying, please give Dylan Wood a call on 07385 426164 or send an email to Dylan.wood@aviva.com.

*As defined in The Equality Act 2010*. By ‘minimum criteria’ we mean you should provide us with evidence which demonstrates that you generally meet the level of competence required and have the qualifications, skills or experience defined as essential to perform the role.