Marketing Executive (Talent Attraction Team) – ManpowerGroup Ireland

ManpowerGroup, a Fortune 500 company with annual turnover of $20 billion, is the world leader in innovative workforce solutions, connecting human potential to the power of business.

ManpowerGroup serves both large and small organisations across all industry sectors through our brands: Manpower, Experis and Talent Solutions.

The Ireland team is expanding, and we are seeking new team members.

Our Ambition

Our local ambition is aligned with our global vision to lead in the creation and delivery of innovative workforce solutions and services that enable our clients to win in the changing world of work.

We are committed to significant investment to achieve this desired growth and we now require a Marketing Executive within the Talent Attraction Team to help us meet this growth and help position us as the leading workforce solutions company in Ireland. The role will focus mainly on improving the quality of the candidate attraction process, driving best practice in candidate marketing techniques, generating insights and trends to keep the organisation of the forefront of candidate attraction techniques.

What does the job look like?

• Support and drive candidate attraction using a variety of means including email campaigns, social media engagement, digital and content development
• Job board management & allocation of advertising slots to individual contributors to ensure maximum effectiveness
• Bespoke client candidate recruitment marketing attraction campaigns and reporting
• Key client engagement events and promotions including online open days initiatives
• B2C Marketing Lead (candidate) content management including development of newsletters, partnering with individual contributors to drive applications to job ads, development of marketing collateral, e-brochures for clients, regular analytics & reporting
• External jobs market analysis to understand trends & target markets to pursue
• Management of candidate sections of company websites, ensuring ads are SEO formatted, and pushing candidate blog content where applicable
• Candidate attraction events including job fairs (virtual and live), job open days, webinars and driving candidate engagement through channels to benefit of business performance
• Measuring candidate experience through a range of means and offering suggestions for ongoing improvement to business colleagues
• Reporting and Analysis for client accounts and leading the market intelligence function
• Email Marketing, Social Media Campaigns, Blogging, Content Marketing and Digital Marketing are all key to the role.
• Market Insights & Competitive Analysis and providing key insights to the business

About you, what we are looking for?

• A marketing or recruitment professional with knowledge of the sector
• Professional Services experience would be an advantage but not necessary
• Experience or knowledge of candidate attraction campaigns and techniques
• Familiar with marketing platforms like Canva, Adobe, WeVideo, CMS Platforms, Email Marketing Software, and Data Analytic Tools would be beneficial for the role.  
• A challenger mindset with the ability to think differently
• c.3 years relevant experience
• A keen interest to grow within an expanding, international organisation
• Ability to work on own initiative as well as part of the business team.

This is a new, unique, exciting, cross-brand role that will be suited to an enthusiastic marketing professional seeking to advance their career within a well-known global company.  The growing Talent Attraction Team sits within the marketing function and is a unique, cross functional position that has excellent growth potential.