We are recruiting for a Marketing Executive to join The Life Direct Marketing Team within Aviva.

Aviva are a UK household name providing general insurance, protection & health insurance products for 325 years, as well as supporting our customers with their savings and retirement goals. With >5m pension customers, it is vital that we support them through the complicated world of retirement planning.

The purpose of this role is to engage our Pension customers to support them on this journey.  You will help customers achieve their goals, whilst creating value for Aviva. Today, the role focuses predominantly on 1-2-1 marketing activity, via email, DM & Push notifications to deliver tailored communications that help customers make retirement decisions via promotion of tools, educational articles, and accessing Pension product features. There is however some potential involvement in outbound telephony and paid media as well.

Duties & Responsibilities:

Working together with an Adobe Campaign CRM, this role will research, design, test, deliver and review campaigns end-to-end. This will involve:

• Using Qliksense and working with Customer Science to better understand our customers

• Getting creative to develop campaign ideas that can actively engage our customers.

• Working with propositions to establish what functionality we can promote to different customer cohorts & helping to find new ways to improve our customer’s experiences.

• Briefing our copy-writing team to help create compelling articles and campaign communications.

• Ensuring financial approval for campaigns, using Documentum and working hand-in-hand with the financial promotions and legal teams.

• Collaborating with our design teams to help develop campaign concepts.

• Engaging with operations to forecast the operational demand from campaigns.

• Developing clear & logical test plans for communications and establishing commercial KPI’s.

• Working with Qliksense, Adobe Analytics & our customer science team to assess campaign performance.

Skills & Experience required:

• Having a good understanding of the Pensions or Investments market, regulations & product features is desirable.

• Be experienced in running large 1-2-1 (email specifically would be great) marketing campaigns.

• Have a passion for how data can deliver insight and enable better targeting.

• Be comfortable working with multiple partners and collaborating with other campaign marketing teams.

• Bring enthusiasm, integrity, and honesty to their work.

• Be generous with new ideas and contribute to team planning.

• Be comfortable working in a virtual scrum-team.

• Be willing to travel to attend team planning sessions in London.

What will you get for this role?

• Salary of circa £32,000 depending on skills, experience, and qualifications.

• Generous defined contribution pension scheme.

• Annual performance related bonus and pay review.

• Holiday allowance of 29 days plus bank holidays and the option to buy/sell up to 5 additional days.

• Up to 40% discount for some Aviva products through “My Aviva Extras” plus discounts for Friends and Family. (Some exclusions apply).

• Excellent range of flexible benefits to include a matching share save scheme.

Working at Aviva

At Aviva, we’re people with a purpose. To be with you today, for a better tomorrow.

We bring this to life by ensuring managing risk is at the heart of the way we all work. We love people who do the right thing for our customers, and our colleagues. We want people who speak up, who take ownership, and who make good decisions.

The way we do this is important too, we’re all about our people – that’s you – so we can be pretty flexible. If you want to work from home some of the time or change your hours so you can pick up your kids or care for someone in your family, we’re very open to that. In fact, we don’t advertise roles as either part or full time, because we know each person has different needs, just as each business area has different needs. So, it’s up to you to discuss working hours during your interview.

We care deeply about being inclusive and that means we encourage applications from people with diverse backgrounds and experiences. We want our employees to bring their whole self to work and that starts with you.

We interview every disabled applicant* that meets the minimum criteria for the job. Once you’ve applied, please send us a separate email stating that you have a disclosed disability, and we’ll make sure we interview you.

We’d love it if you could submit your application online. If you require an alternative method of applying, please give Alice Neal a call on 07393469953 or send an email to alice.neal@aviva.com.

*As defined in The Equality Act 2010*. By ‘minimum criteria’ we mean you should provide us with evidence which demonstrates that you generally meet the level of competence required and have the qualifications, skills or experience defined as essential to perform the role.