As the Marketing Executive you will work on the day to day delivery of outstanding multi-media marketing campaigns to drive audiences to BBC Radio (via Sounds).
You will develop campaigns from planning through to post-campaign evaluation and work with the Marketing Manager and colleagues on strategies to maximise daily habit.
You will need to establish great working relationships with the wider M&A team. A key part of this role will be to ensure that our vision for the networks is more than just a marketing thing; that it infuses the whole team and all our output around a unified and consistent proposition.
You will bring our networks to life in a way which engages and motivates audiences and drives credit for the network and for the BBC Sounds. You will lead and encourage innovation and have excellent knowledge of current trends in marketing, digital and social media.
To be successful in this role, you will need solid marketing experience ideally gained within youth broadcast media or within an organisation with comparable levels of complexity to that of the BBC. Importantly you will have an impressive record of creative achievement and driving creative innovation.
You will have a sound understanding of a range of marketing techniques with a proven track record of delivering multi-media creative campaigns for large brands, managing budgets and ensuring resources are used efficiently. You will demonstrate experience working with in house and agency creative partners leading the way in new digital and social media campaigns.
You will have excellent interpersonal skills, the ability to build relationships with senior stakeholders and teams across the BBC as well as external agencies. This is an exciting, fast moving environment, which requires an organised and proactive Marketing Executive. You will have a genuine passion for the output of BBC Radio and Sounds and the wider competitive audio and music landscape.
Band: C
Contract type: Nine month fixed-term contract
Location: London-based role with some flexibility, ie hybrid working
We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.
The situation regarding the coronavirus outbreak is developing quickly and the BBC is keen to continue to ensure the safety and wellbeing of people across the BBC, while continuing to protect our services. To reduce the risk access to BBC buildings is limited to those essential to our broadcast output. From Wednesday 18th March until further notice all assessments and interviews will be conducted remotely. For more information go to https://www.bbc.co.uk/careers/
Mae’r sefyllfa gyda’r coronafeirws yn datblygu’n gyflym, ac mae’r BBC yn awyddus i barhau i sicrhau diogelwch a lles pobl ar draws y BBC, gan barhau i warchod ein gwasanaethau hefyd. I leihau’r risg, dim ond y bobl sy’n hanfodol i’n hallbwn darlledu fydd yn cael mynediad i adeiladau’r BBC. O ddydd Mercher 18fed Mawrth ymlaen, bydd pob asesiad a chyfweliad yn cael ei gynnal o bell, nes rhoddir gwybod yn wahanol. I gael mwy o wybodaeth, ewch i https://www.bbc.co.uk/careers/
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.
Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.
To find out more about Diversity and Inclusion at the BBC, please click here
Job ID: 93443
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