Fantastic new opportunity to work with market leaders and really make a difference as we look to recruit a Marketing Effectiveness & Experimentation Lead to a highly successful team here at Aviva!

In this broad exciting role you will be responsible for management and development of ‘marketing science’ capabilities for the Aviva Group – leading the delivery of analytics and marketing effectiveness projects with an hands-on approach and through supervision of a team of econometricians.

You will take the position of a trusted advisor to senior stakeholders within marketing solving marketing challenges by diagnosing problems and crafting and executing analytics solution all the way to experimentation frameworks to optimize marketing efficiency.

Alongside project work, the role supports agency strategists and media planners by providing analytical decision support for day-to-day marketing planning and optimization.

Role accountabilities

• Building and maintaining marketing effectiveness analytics tools solutions, interactive dashboards, and process automation required to build outstanding internal econometrics capability

• Identify, scope, propose and own the Marketing Analytics project delivery to ensure all fundamental questions are correctly addressed through analytics deliverables.

• Own the diagnosis of marketing challenges and the translation into analytics solutions, including writing proposals to pitch to Marketing senior stakeholders

• Manage a team of econometrics analysts with hands-on approach in day to day analytics development to deliver best in class analysis and grow capabilities

Required skills and experience

• Proven experience at using advanced analytics techniques and econometrics modelling in the marketing science domain (e.g. marketing mix modelling; multi touch attribution; scenario planning tools)

• Coding fluency in R or similar language for use in data and econometrics work is preferred (the role is hands-on with data and modelling)

• AB Testing and Multivariate testing applied experience

• Excellent understanding of statistics and econometric, the ability to interpret these with confidence and drive through your recommendations

• Proficient in communicating complex data led insights in a simple way

What you will get

• Competitive salary depending on skills and experience

• Generous defined contribution pension scheme

• Annual performance related bonus and pay review

• Holiday allowance of 29 days plus bank holidays and the option to buy/sell up to 5 additional days

• Up to 40% discount for some Aviva products through “My Aviva Extras” plus discounts for Friends and Family. (Some exclusions apply)

• Excellent range of flexible benefits to include a matching share save scheme

Working at Aviva

At Aviva, we’re people with a purpose. To be with you today, for a better tomorrow!

We bring this to life by ensuring managing risk is at the heart of the way we all work. We love people who do the right thing for our customers, and our colleagues. We want people who speak up, who take responsibility, and who make good decisions!

The way we do this is important too. We’re all about our people – that’s you – so we can be pretty flexible. If you want to work from home some of the time or change your hours so you can pick up your kids or care for someone in your family, we’re very open to that. In fact, we don’t advertise roles as either part or full time, because we know each person has different needs, just as each business area has different needs. So, it’s up to you to discuss working hours during your interview.

We care deeply about being inclusive and that means we encourage applications from people with diverse backgrounds and experiences. We want our employees to bring their whole self to work and that starts with you.

We interview every disabled applicant* that meets the minimum criteria for the job. Once you’ve applied, please send us a separate email stating that you have a disclosed disability, and we’ll make sure we interview you.

We’d love it if you could submit your application online. If you require an alternative method of applying, please give Ben Parker a call on 07833 239394 or send an email to ben.parker@aviva.com

*As defined in The Equality Act 2010*. By ‘minimum criteria’ we mean you should provide us with evidence which demonstrates that you generally meet the level of competence required and have the qualifications, skills or experience defined as essential to perform