Job Description
What you’ll be doing
- Supporting lifecycle and trigger marketing campaigns from ideation, offer generation & application of campaign learnings.
- Following rigorous QA processes & frameworks to ensure all customer selections are compliant and in line with campaign remit.
- Conducting post-campaign analysis and AB tests driving insights about customer behaviour and promotional performance drivers.
- Developing result, reports & dashboards.
- Maximising campaigns by providing analysis on the performance of all marketing activity.
- Working closely with the Insight team to enhance audience segmentation, customer modelling and campaign performance reporting.
- Owning and managing projects.
What you need to know and show
- Experience with SQL to manipulate and analyse large and varied data sources.
- Experience as a Marketing Analyst with an understanding of Customer Relationship Marketing (CRM), specifically customer targeting.
- Visualization Tool experience.
- Experience translating key business questions into well-structured analysis, presented back to the business.
- Experience of interpreting and acting upon complex Marketing data to create reports, convey meaningful and useful commercial information and make recommendations through both written and verbal reports/presentations.
- Ability to manage and prioritise your own workload.
- Understanding of segmentation.
- Knowledge of the GDPR and relevant industry standard rules.
Our benefits
In addition to the all- important competitive salary, pension & bonus offering, we totally get that life outside work is important to us all. So, we want to shout out some of our other great benefits…
- We offer flexible working to help you achieve a good work/life balance
- Opportunity to buy extra holidays is on the table
- Discounts on your weekly shop, buying a laptop or sofa? We’ve got it covered through your Sainsburys, Argos and Habitat store discount card
- Cycle to work scheme
Job ID: 124120