Marketing Campaign Analyst

Job Overview

Location
Manchester, England
Job Type
Permanent Job
Job ID
124120
Date Posted
1 year ago
Recruiter
My Jobs Centre
Job Views
49

Job Description

What you’ll be doing

  • Supporting lifecycle and trigger marketing campaigns from ideation, offer generation & application of campaign learnings.
  • Following rigorous QA processes & frameworks to ensure all customer selections are compliant and in line with campaign remit.  
  • Conducting post-campaign analysis and AB tests driving insights about customer behaviour and promotional performance drivers.
  • Developing result, reports & dashboards.
  • Maximising campaigns by providing analysis on the performance of all marketing activity.
  • Working closely with the Insight team to enhance audience segmentation, customer modelling and campaign performance reporting.
  • Owning and managing projects. 

What you need to know and show

  • Experience with SQL to manipulate and analyse large and varied data sources.
  • Experience as a Marketing Analyst with an understanding of Customer Relationship Marketing (CRM), specifically customer targeting.
  • Visualization Tool experience.
  • Experience translating key business questions into well-structured analysis, presented back to the business.
  • Experience of interpreting and acting upon complex Marketing data to create reports, convey meaningful and useful commercial information and make recommendations through both written and verbal reports/presentations.
  • Ability to manage and prioritise your own workload.
  • Understanding of segmentation.
  • Knowledge of the GDPR and relevant industry standard rules.

 

Our benefits

In addition to the all- important competitive salary, pension & bonus offering, we totally get that life outside work is important to us all. So, we want to shout out some of our other great benefits…

  • We offer flexible working to help you achieve a good work/life balance
  • Opportunity to buy extra holidays is on the table
  • Discounts on your weekly shop, buying a laptop or sofa? We’ve got it covered through your Sainsburys, Argos and Habitat store discount card 
  • Cycle to work scheme

Job ID: 124120

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