The Division

 Customer Strategy, Technology and Innovation division within Transport leads the development of long-term, multi-modal strategies, plans and policies across NSW. We leverage data and insights, implement new technologies, drive innovation and build partnerships to provide customer-centred solutions. 

 About the team

 The Brand and Marketing branch creates engaging end-to-end campaigns and strategies to drive behaviour change, improve safety, save lives on our roads and waterways, encourage public transport use, connect communities, and deliver the transport solutions of the future. We are brave thinkers and great listeners, who do creative, agile work in partnership with Transport’s divisions. Our customers are firmly at the centre of every campaign and our work is grounded in deep insight of their needs.

The Brand and Marketing team builds and drives Transport’s reputation across the entire NSW State. Customers and employees recognise our brands, and what they stand for.  Our work connects customers’ whole lives, creates successful places for communities, enables economic prosperity, and helps our people thrive as they do meaningful work.

 The Opportunity

 Right now, we have an exciting opportunity for a Manager Sponsorships and Partnerships, a 12-month fixed term full time contract role based in Elizabeth Street office.

If successful, you will be responsible for develop and execute integrated activation programs and engage commercial entities in partnerships to support end-to-end marketing and communication campaigns for road and maritime safety initiatives. 

 We work in a hybrid way, a mixture of working from home and in the office and we offer flexible working arrangements with lots of benefits.

 Key priorities/deliverables include (but are not limited to) the following tasks:

• Effectively manage the now-mature TfNSW Sponsorship Program, including the assessment of any new proposals, the planning, budgeting and programming of activation activities, maintenance of the sponsorship registry and reporting, as well as the establishment and adherence to suitable reviews and evaluation processes.
• Identify and build partnerships, primarily with commercial entities, that align with the campaign strategy, messages and objectives and can be used as a channel to support end-to-end marketing and communication campaigns for road and maritime safety initiatives.
• Undertake the development and execution of comprehensive consumer public relations plans and tactics that target appropriate customer segments, use customer insight to inform the content and align with the overall campaign and brand strategy
• Lead, direct and manage a range of writing assignments to produce copy for use in marketing communication materials.
   About You

• 10+ years' experience working in a similar role or proven experience in a similar role.
• Significant experience working within partnerships or sponsorships.
• Prior experience in managing a team is essential.
• Project management experience and ability to influence others to meet required deadlines.
• You have a can-do attitude, excellent communication skills, and solid experience operating in a complex customer-centric fast-paced environment.
• Along with being tertiary qualified in communications/marketing/public relations (or relevant discipline), you will be self-motivated and decisive - able to work autonomously and under direction.