Manager, Marketing Partnerships - UK & Israel, Netflix

Manager, Marketing Partnerships - UK & Israel, Netflix

Job Overview

Location
London, England
Job Type
Internship
Job ID
69
Date Posted
1 year ago
Recruiter
John Apl
Job Views
236

Job Description

Netflix is the world\\\'s leading streaming entertainment service with 208 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

 

The Opportunity

It\\\'s an exciting time to join Netflix as we continue to bring new stories to millions of people worldwide by promoting our original, exclusive content. As we move beyond 200 million members and hundreds of partnerships worldwide, we are looking for talented individuals to drive better creative outcomes for our partnerships. 

 

Our core partners range from global electronics brands to local PayTV operators and telcos. By working alongside these partners, we are able to unlock marketing investment, reach new audiences and ultimately sign up millions of new members. We’re also building equity in our own IP’s, many of which are produced out of the UK, like The Crown, Sex Education and The Witcher. We believe we can amplify the impact of our films and series when we work with brands to create new conversations based upon our stories. We target very few, very impactful partnerships with globally admired brands (like Coca-Cola or Ben and Jerry’s).

 

We are therefore looking for a talented marketing professional who enjoys building close relationships with partners and is comfortable owning the full life cycle of marketing projects from strategy to execution.

Candidate Profile

As a key point of contact for all partnerships, the candidate will provide a critical link between business development, consumer products, product, content and marketing. As partner-facing strategists and gatekeepers of the Netflix brand, this role will ultimately be responsible for setting the creative strategy, ensuring business objectives are met, and extending our content story across a wide array of partner marketing efforts. 

This role requires strategic insight, creative thinking, experience in crafting world-class marketing campaigns, deal-making, and a drive to own projects from ideation to execution. 

Core Responsibilities

  • Work alongside the rest of the marketing partnerships team to develop and implement Netflix’s overall partnership strategy in the UK and Israel
  • Own the marketing relationship with acquisition (e.g. telco, pay TV, retail, device manufacturers) and brand partners as their first point of contact 
  • Hold regular business reviews with our partners to drive sign up of our commercial offers (‘bundles’) and evaluate performance against joint-marketing goals
  • Manage the integration of partner campaigns internally to ensure strategic alignment
  • Be a strategic interface for the product and business development teams to maximise Netflix exposure in partner channels and engagement on partner devices
  • Lead and execute 360 co-promotional campaigns across a wide scope of channels (TV, digital, retail, experiential, etc) 
  • Oversee approvals on campaign activation as well as vendor and agency relationships
  • Work with the our strategy and insights teams to develop tools that can evaluate the impact of partnership campaigns and the opportunities for further growth
  • Build close working relationships with  marketing partnerships teams in each region. Where a UK based partnership has ambition to deliver a multi-market campaign, work with country teams to execute on the ground.  
  • Manage partnership agreements and contracts with our legal affairs group

The successful candidate will likely have:

  • Senior experience (7+ years)  in developing world-class consumer marketing campaigns that standout
  • Experience working within the entertainment/content industry (i.e. digital distributor, pay TV, telecommunication, movie studio, video games, music industry, etc). Ideally, this will include working with content teams in early development 
  • An incredible eye for creative ideas that align the narratives of our shows with the stories we can tell together with our partners.
  • An outstanding record of cultivating relationships with top Telco, TV, electronics, brand and/or agency marketers 
  • The ability to analyse and apply data to business strategy so that you can identify shared objectives with a partner
  • The ability to negotiate commercial terms, marketing agreements and on device placements with our partners
  • Exemplary communication skills, specifically in pitching content and creative. They can organize and communicate complex ideas succinctly and accurately
  • The confidence and maturity to think freely and act responsibly
  • A strong voice in setting strategy and identifying new ways of working 
  • Interest in experiencing the Netflix culture
  • A commitment to embrace and advocate for inclusion

Job ID: 69

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