Junior Copywriter, ASOS

Job Overview

London, England
Job Type
Full Time Job
Job ID
Date Posted
1 year ago
Alice Lidze
Job Views

Job Description

Copywriters at ASOS are highly organised, efficient, future leadership figures, who have an eye for fashion, photography and seamless operations. As one of our Copywriters, you will be working closely with the Seniors, Team Leaders, Leads and Management at ASOS Studios. You will support department efficiency, whilst thinking commercially and innovatively to deliver the best e-commerce assets in the industry for our 20 something customer. You have the ability to successfully be a part of and support a team with a creative, strategic and operational mindset.


ASOS is one of the UK’s top fashion and beauty destinations, expanding globally at a rapid pace. Our values are to be authentic, brave, creative and disciplined, and we live and breathe these in everything we do. ASOS Studios is a team of creative professionals; working together to ensure the entire production process is run seamlessly. It’s incredibly diverse, built up of several departments ranging from Studios, Shoot Operations, Model Casting & Booking, Retouching, Copy and Digital Content. It’s a very busy, very exciting area to be a part of, requiring constant communication between the team, and all the other areas of the business. 

You will be… 

  • Reporting directly into one of the Senior Copywriters, you will be responsible for contributing to the day-to-day running of the Copy team. This will primarily include product page enrichment of 1000+ products per day

  • Ensuring budget, cost per product, creative quality and volumetric KPIs are adhered to

  • Proven exemplary E-commerce copy writing experience

  • The ability to write to a strict house style with an informal but technical tone

  • Responsible for writing detailed product descriptions across the full range of ASOS product, ensuring information is accurate, informative and consistent across the site

  • Exceptional multitasking ability with outstanding organisational skills; able to use initiative and to work in pressurised environment, consistently prioritising workload

  • Responsible for regulating and checking any relevant size, fit and care information fed from the BAs to maximise customers’ ease of selection and shopping on-site

  • Regularly contribute to creative work, including writing brand descriptions and category headers

  • The ability to work quickly and efficiently with a strong eye for detail and catching errors

  • Possess an excellent editorial understanding and visual awareness

  • Research and make copy notes on samples handed over to be shot

  • Possess excellent commercial, brand and technical awareness, while keeping up to date with current copy and e-commerce content trends

  • Working in conjunction with the rest of the Studios teams to ensure all product launch dates are met

  • The ability to upskill and train team members, new starters and freelancers on writing product descriptions and other role related requirements

  • Assist with team and senior admin tasks

  • The ability to sub-edit to a high standard

  • Act as a mentor to new starters and copywriters of all levels

  • The ability to drive and achieve personal and department objectives

  • Assisting Seniors to identify opportunities to improve quality and efficiency

  • Participating in team growth and development, ensuring you are striving to support in the delivery of the department strategy

  • Contributing to team and departmental meetings when required

  • Be recognised as an aspirational figure within your team

  • Show excellent problem-solving abilities and positive, dynamic response to change

  • Strong communication and organisation skills with the ability to multi-task and prioritise workload

  • Working with the Seniors and Team Leader to support the training and development of new full-timers

  • Be authentic, brave and creative and to follow all company and departmental strategies, leading by example and supporting the junior team members

  • Developing your communication and future leadership style alongside your Seniors, in line with ASOS Behaviours policy

  • Working closely with your Seniors, Team Leader and Management team to successfully deliver the department strategy. Build strong, professional and collaborative relationships with the wider studio team

  • Demonstrating excellent brand awareness by working on areas for review, researching ideas and assessing competition when required to ensure we are market leaders

  • Participate in new workflow solutions to streamline departmental practices and processes

  • Participate in departmental technology software and hardware launches when required

  • Participate in projects to support the department strategy and any other adhoc tasks defined by the Copy Team Leader and Post Production Manager

What's in it for you?

  • Competitive salary, bonus and pension matching

  • Life insurance, free private medical care, cycle to work scheme + more

  • A bespoke flexible benefits scheme catered to you

  • Best in class Learning & Development schemes and career development programmes

  • 25 days holiday + never work on your birthday again!

  • Free modern onsite gym, plus personal training and wellness rooms

  • A dynamic social environment, from company-wide sports days, charity days, ‘Give A Week Away’ opportunities to visit our charity partners in India & company-wide celebrations to name just a few

  • Huge staff discounts and sample sales

Job ID: 208

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