Integrated Marketing Communications Manager

Integrated Marketing Communications Manager

Integrated Marketing Communications Manager

Job Overview

Birmingham, England
Job Type
Part Time Job
Job ID
Date Posted
1 year ago
Sofia Madison
Job Views

Job Description

Marketing Manager, Integrated MarComms (21 hours/week. Jobshare Weds-Frid) - 0000G50M

This role is part of the Integrated Marketing Campaign team with CMB UK Marketing, which develops and executes customer-focused B2B marketing content and campaigns, with a strong emphasis on thought leadership, to support the objectives and ambitions of the UK CMB strategy and plan, in turn driving CMB profitable growth.

It is responsible for supporting the strategic development and execution of marketing activities to promote HSBC Commercial Banking (CMB) products and services in the UK to increase shareholder profitability and to support HSBC’s goal to become Best Place to Bank.

 The purpose of the role is to contribute to the delivery of the total CMB proposition, ensure that it is correctly positioned to achieve the best customer and prospect perception, to be the UK bank of choice (“best bank”) and to help achieve agreed business objectives for CMB UK.

You will use research and other market insight to help identify opportunities, formulate recommendations and take forward new initiatives that demonstrate forward thinking and position HSBC via content and campaigns as a leader in the marketplace.

The CMB Marketing team works with multiple stakeholders and the job holder requires the ability to effectively interface and build strong working relationships to generate an in depth understanding of the marketplace, the business environment and objectives and how they can most effectively contribute to these.

With accountability for managing marketing budget for area(s) of responsibility the job holder will effectively assess projected expenditure against targets, business objectives and delivery of return on investment against plan.

Your responsibilities will include:

  • Curating and delivering best in class B2B content via Editorial Boards that speaks to our customer needs and supports brand positioning
  • Planning and executing 360-degree brand and product campaigns and content in support of key CMB UK and Global Marketing projects, working closely with colleagues in Brand, Social, Digital, Events hubs and strategy leads
  • Delivery of timely and engaging sales support/sales enablement material for CMB front line staff
  • Displaying an in depth understanding of data and its role in the assessment and development of strategic initiatives, campaigns, contact management, assessment of performance and ultimately return on investment.
  • Acting as an advocate for the Brand and clearly incorporate its attributes within all areas of responsibility and core deliverables.
  • Proactively managing marketing budget for area(s) of responsibility to derive value against plan through the appropriate use of target setting and ongoing evaluation.
  • Using market / competitor intelligence and customer insight to inform the delivery of a market leading customer experience through all communication channels.
  • Supporting CMB Marketing to be integrated within the wider HSBC UK marketing function
  • Measuring campaign outcomes and driving effectiveness, continually seeks improvements
  • Strongly adhering to governance and risk processes
  • Managing projects and teams via agile methodology



The ideal candidate for this role will have the below experience and qualifications:

  • Range of strategic and operational marketing experience, including demonstrable success in delivering high quality content led campaigns
  • Broad business experience, ideally with some external to HSBC within a FS based institution or in a B2B role.
  • Good understanding of the commercial banking market place, customer trends and the competitive landscape.
  • Proven understanding of customer insights and their role in ideas development.
  • A desire to find ways to continually improve the service delivered to customers.
  • A flexible and adaptable management style with experience of developing yourself and others.
  • Excellent written and spoken communication skills; an ability to communicate with impact, ensuring complex information is articulated in a meaningful way to wide and varied audiences.
  • Built effective networks across business areas, developing relationships based on mutual trust and encouraging others to do the same.
  • A successful track record of delivering complex projects and/or programmes, utilising appropriate techniques and tools to ensure and measure success – agile experience desirable.   

The base location of this role will be either Birmingham, 1CS or London 8CS.

HSBC is committed to building a culture where all employees are valued, respected and opinions count.  We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.

Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

As a business operating in markets all around the world, we believe diversity brings benefits for our customers, our business and our people. This is why HSBC is committed to being an inclusive employer and encourages applications from all suitably qualified applicants irrespective of ethnicity, religion, age, physical or mental disability/long term health condition, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by local law in the jurisdictions in which we operate. Within the work place you will have access to various employee resource groups which aim to promote and achieve a healthy work / life balance and support our diversity ambitions.  HSBC has in place processes in order to avoid nepotism, which means to avoid creating circumstances in which the appearance or possibility of conflicts of interest may exist within the hiring process.

We want everyone to be able to fulfil their potential which is why we provide a range of flexible working arrangements and family friendly policies.

Recruitment Helpdesk:
Telephone: +44 2078328500


Job Field

 : Communications and Marketing

Primary Location

 : Europe-United Kingdom-West Midlands-Birmingham


 : Part-time 


Job Posting

 : 28-Sep-2021, 20:16:59 

Unposting Date

 : 13-Dec-2021, 04:29:00

Job ID: 9090

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