Head of Marketing - Multichannel - FTC until May

Head of Marketing - Multichannel - FTC until May

Job Overview

Location
London, England
Job Type
Full Time Job
Job ID
4566
Date Posted
1 year ago
Recruiter
Alice Lidze
Job Views
340

Job Description

MARKETING AT ASOS 

Our approach to marketing has a few defining characteristics – an obsession with our customers, belief in the power of creativity, an investment mindset, a ‘full funnel’ philosophy, and a belief in evidence-based decisions.  

We reach our audience through various means to grow ASOS as a definitive fashion destination for 20-somethings around the world. 

As a key part of our end-to-end customer experience management, ASOS marketing covers a breadth of tactics, stretching across loyalty marketing, culturally relevant brand content, pay-for-performance marketing, local trade marketing, broad reach advertising, and influencer marketing to name a few. We utilise several measurement practices, but primarily rely on continual controlled experiments as our primary ‘source of truth’ in measuring marketing investment return.  

 

THE ROLE 

The varied role is responsible for planning and delivering all multi-market cross-channel trade marketing activity. This involves leading a team of Marketing Managers who brief, deliver and report on Global Trade and Localised Trade activity; a Senior Marketing Planner responsible for working cross-functionally across the business to plan all Marketing content across channels; Trade Delivery Managers responsible for delivering all promo activity and working with Tech to improve functionality; and an Onsite Team responsible for optimising, reporting and delivering all onsite content. 

   

You will be…   

  • Planning marketing activities across channels and geo-locations: 

  • Planning, owning and evolving marketing calendar to include retail priorities, geo priorities, propositional activity works across all channels for best customer engagement, and the Marketing team are all aligned on what the department is working towards across channels. Involves working closely with Senior Commercial Stakeholders, Global Commerce, Finance and Senior Leads in Marketing.  

  • Owning and planning and output of all geo-Marketing activity – this involves both localising Global briefs, as well as developing bespoke Market briefs across trading and partnership opportunities. Need to ensure that data and market insights feed into any activity that we do, and business reports on performance are developed post-activity.  

  • Working with Finance and Global Commerce on the Discount Trade Planning activity – to ensure alignment across all functions and that all plans work within Department capacities. Also drive forward new customer-facing mechanics, to ensure constant optimisation in the activity that we output 

  • Coordinating execution of the marketing calendar in the Marketing function: 

  • Working closely with the Marketing Ops Function to ensure that all activity is planned in from a resource perspective, briefs are assigned across the team and delivered on time. Also responsible for working with Marketing Ops and Brand Management to ensure that briefs and activity are prioritized across the creative teams. 

  • Managing the reactive trading process to ensure that we can be agile as a business and react to external and internal trading factors, but align this with our ongoing Marketing Calendar plans. 

  • Working closely with the Head of Brand Management to ensure the two functions are aligned, so that all output is consistent and brand-relevant.  

  • Working with Proposition leads to ensure that channel plans and market insight is fed into the ongoing marketing calendar. 

  • Ensuring within the Marketing Department that Senior Team members are updated on activity, team developments, results and reporting, and anything that has an impact on cross functional working.  

  • Executing marketing activity onsite: 

  • Managing the team to deliver all onsite content is executed as per the Marketing Calendar plans. 

  • Driving forward our onsite content experience working with tech to ensure that we increase content functionality, customer experience, platform-specific experiences, localisation and personalization.  

  • Delivering regular reporting that can build into ongoing business decisions 

  • Planning and executing ongoing AB tests, sharing results internally and ensuring all learnings are built into ongoing briefs 

  • Team management, ensuring that everyone has growth objectives, cascaded from the Team and Department objectives; direct day-to-day line management of six of the team.  

 

 
We’d love to meet, someone with… 

  • Passionate and driven individual, with enthusiasm for the e-commerce sector 

  • 10+ years experience in a Marketing environment 

  • Experience in Fashion and/or online retail an advantage 

  • Excellent management and communication skills, able to prioritise effectively and manage multiple senior stakeholders 

  • Interpersonal skills to establish strong relationships with internal stakeholders 

  • Confident, personable and a team player – but also able to work effectively on leading and driving projects forward 

  • Fantastic attention to detail and able to manage multiple activities at once 

 

What's in it for you? 

  

  • Competitive salary, bonus and pension matching 

  • Life insurance, free private medical care, cycle to work scheme + more 

  • A bespoke flexible benefits scheme catered to you 

  • Best in class Learning & Development schemes and career development programmes 

  • 25 days holiday + never work on your birthday again! 

  • Free modern onsite gym, plus personal training and wellness rooms 

  • A dynamic social environment, from company-wide sports days, charity days, ‘Give A Week Away’ opportunities to visit our charity partners in India & company-wide celebrations to name just a few 

  • Huge staff discounts and sample sales  

Job ID: 4566

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