Firebelly’s Growth Marketing Specialist will be responsible for developing and executing our growth strategy, encompassing both customer acquisition and retention marketing. You will help build and drive efficiency and effectiveness of the customer funnel by setting the roadmap and through constant testing. This will require you to collaborate with others to to identify and execute on opportunities to drive growth. Additionally, you will own setting key performance targets (CAC, CPA, AOV, retention), forecasting and reporting on results. 

What you will accomplish:

• Own growth marketing strategy across acquisition and retention.
• Develop a go-to-market plan for [ Link removed ] & .ca including budget, forecasting, efficiency targets, and channel and partner selection.
• Build dashboards for measuring and sharing results on business-critical KPIs related to growth (volume, CAC, retention, LTV/payback) and own achievement of weekly and monthly KPIs.
• Plan, execute and lead paid campaigns across online channels, including Paid Social, SEM, Podcast, etc
• Implement optimization tests across our end-to-end customer funnel (from acquisition through lifecycle retention).
• Develop and drive lifecycle retention programs, including transactional messaging, trigger programs and large-scale campaigns.
• Engage with cross-functional resources (product, creative) to develop advertising assets, landing pages, emails, and reporting needed to manage programs.
• Own management and results of ad channels, including budgeting, reporting, and efficiency optimization.
• Collaborate with others to forecast and plan company revenue growth.

Qualifications

Who you are:

• 5+ years experience in eCommerce, with a deep focus on performance-based growth marketing.
• Experience working across the full DTC marketing funnel (customer acquisition, conversion and engagement) and across the marketing mix.
• A background in owning and managing a budget, forecasting, and delivering on monthly goals of spend, CPA, ROAS, Retention and LTV.
• A strategic thinker, with the ability to translate quantitative and qualitative data/insights into marketing strategies
• A highly organized “doer,” with a data-driven mentality and a bias towards action
• Analytical skills with a proven ability to work through data to find opportunities and insights that are not readily apparent and communicate them to stakeholders in a way they will understand.
• Proven ability to leverage multiple data sources to develop hypotheses and execute test and learn strategies.
• Deep expertise of ad/web/email reporting and analytics platforms, such as Google AdWords, Facebook, Google Analytics, Optimizely, etc.).
• Experienced with channel testing methodology, lifecycle marketing programs and multiple attribution models.
• Experience in growth-stage company is preferred. 
• Remote work possible.