Who We Are

apetito is a unique business with a commercial and social purpose. We are committed to raising standards of food and nutrition for some of the most vulnerable people in society.  Our aim is to “make a real difference” to people we serve in hospitals, care homes, meals on wheels, nurseries and in the home via Wiltshire Farm Foods. 

About Wiltshire Farm Foods

At Wiltshire Farm Foods we feel privileged to serve our wonderful customers - and proud to earn their custom, their trust and even their friendship.

We can do this when:

• Our frontline teams are empowered to do everything they can to “make a real difference” to each person
  • providing them with a level of “good old-fashioned service” that’s rare in today’s world
  • bringing a little “sunshine” to their day.
  • Our culinary and kitchen team are determined to produce outstanding and nutritious food – “the perfect meal” – day in and day out
  • Our Business Support teams work continuously to facilitate and build on our aims
  • We are committed to being an ethical and sustainable business. 

We believe that this approach will enable us to contribute positively to society, ensure the economic success of our company and grow high value and rewarding jobs within apetito and Wiltshire Farm Foods.

Responsibilities

The Marketing Executive role will be varied and give a fantastic grounding in Marketing fundamentals. The types of activity you will be involved in include:

• Executing campaigns to help increase average revenue per customer and average order value, through targeted activity to loyal and new customers. 
• Helping deliver nurture campaigns to ensure newly won customers convert to loyal customers.
• Working  with our data analytics team to identify customer behaviour that may lead to lapsing customers and executing comprehensive churn campaigns to counter.
• Delivering customer engagement activity to ensure retention of our loyal customers
• Working with our Operations Team and analytics teams  on customer segmentation strategy, identifying targeted CRM customer journeys and actions.
• Executing regular win-back activity targeted at lapsed customers
• Developing further our customer personalisation activity, in relation to messaging, product and communication channels.

Qualifications

Essential:

• Degree or studying towards a degree graduating in 2022 - ideally in a marketing or business discipline
• Ability to work under pressure to tight timeframes managing multiple projects

Desirable:

• Some relevant work experience via placement year or work experience
• Basic InDesign / Photoshop skills
• Copywriting skills 

Personal Qualities:

• Passion for the brand and our customers
• Self-starter with a can-do attitude and positive outlook
• A real team player and relationship builder
• Organised with the ability to multi-task
• Intellectual curiosity
• Exceptional attention to detail
• Creative mind
• Problem solver