The marketing digital specialist is responsible for maintaining our digital ecosystem, including utilizing analytics to make data-driven decisions. They will stay up to date on changes and enhancements to the main website and external digital tools and lead the process of making necessary updates. They will work regularly with corporate IT teams, product managers, and digital marketers from across divisions to develop and maintain accurate, useful information across web platforms that supports the growth of CPDI.

Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each and every day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours.

In this function you will:

• Build and maintain CPDI content on an Adobe Experience Manager website for the US and Canadian country sites. 
• Lead search engine optimization efforts across relevant content pages, including updating existing pages to improve search performance and building new pages to increase organic search traffic.
• Work with external vendors to maintain and design enhancements for product selector tools to highlight new products and key features.
• Be creative, proactive and innovative in finding new ways to display content on Eaton.com.
• Assist product launches by building new digital product content. 
• Collaborate with digital marketing teams from other divisions to support Eaton's website performance. 
• Manage and optimize product specification uploads into syndication feeds, such as CNET and Etilize, for external partner websites.

Qualifications

Required Qualifications:

• Bachelor's Degree from an accredited institution
• Minimum of 1 years of experience in Marketing Communications
• Must be able to work in the United States without corporate sponsorship now and within the future

Preferred Qualifications:

• Bachelor's degree in Marketing or Communications from accredit institution 
• 3 year of experience in Marketing Communication in general 

Position Criteria:

• Ability to simplify and communicate complex subject matter 
• Ability to navigate a matrix organization
• Flexible and learning agility 
• Self-starter and initiative
• Attention to detail