Description

Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.

Air Canada seeks an experienced marketing / marketing operations professional to lead the definition, delivery and maintenance of our marketing processes and related operational tools, specifically our Marketing Resource Management (MRM) platform. The successful candidate will be responsible for working with the various internal and external teams to capture business requirements and design enhanced processes that streamline the delivery of marketing campaigns that provide value for customers and support business revenue targets. The role will suit a proactive, organized, and interpersonal candidate who has extensive experience working in a large enterprise, multi-channel marketing department who strives to make an impact through marketing communications.

Primary functions

• Accountable for the definition, maintenance, and enhancement the processes by which our (300+ strong) marketing team operates, including process & RACI definition, documentation, communication, and training
  
• Leverages strong relationships and technical expertise to understand existing inefficiencies or process gaps, uses problem solving skills to designs a solution to overcome the gap, then uses influencing skills to ensure there’s full alignment on the proposal across all stakeholders
  
• Accountable to develop and implement change management and communication activities for marketing processes. Effectively communicate with internal stakeholders and external vendors to ensure all processes, procedures and enhancements are communicated and clearly understood.
  
• Ownership over branch-wide marketing process training (for existing team) and onboarding (for new starters) to provide details and guidance on best practice processes to be followed
  
• Project manage marketing process related projects that require input and representation from multiple sub-teams across marketing, ensuring that all requirements are captured and that the solution has buy-in across any areas that will be impacted (e.g. improving campaign delivery speed, building marketing asset templates, improve QA governance).
  
• Leads regular marketing prioritization forums to ensure planned marketing activities are aligned to business priorities and customer needs
  
• Engage with the wider marketing execution team for feedback as part of a continuous improvement system as it relates to process and relating training & guidance. Specifically capturing and documenting feedback then implementing diligently however necessary.
  
• Keep abreast of marketing industry standards while ensuring that Air Canada’s processes are at the leading edge of these standards and emerging trends
  

Qualifications

• Bachelor in Business or Marketing preferred
  
• A minimum of 6 years’ experience working in marketing operations or within a large enterprise multi-channel marketing department with excellent knowledge of end-to-end marketing campaign and channel execution processes (particularly email, promotional website content and paid digital media)
  
• Strong understanding of the typical martech ecosystem required to deliver multi-channel campaigns
  
• Knowledge of Marketing Resource Management platforms (e.g. Brandmaker, Aprimo, Adobe Workfront, Unica plan, IMO (IBM Marketing Operations), extremely desirable
  
• Experience playing lead role on projects that involve detailed requirement gathering and socialization across multiple teams
  
• Experience working within airline, travel or retail 
  
• Highly organized with meticulous attention to detail and a forward-thinking mindset
  
• Outstanding people-skills – candidate must be someone who loves building new relationships and is a strong influencer and negotiator
  
• Must possess a proactive and resourceful attitude who sees obstacles as a problem to be solved vs a barrier to success
  
• Expert communicator with strong presentation skills – able to translate complex processes into clear and concise messages easily
  
• Passionate about learning as well as developing and helping others
  

Conditions of Employment:

• Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.