Here at Iceland we’re different. We care. We’re not a dull stuffy corporate. We’re one big team. A diverse group of people who get stuck in and work together. Our customers are at the heart of everything we do, and we pride ourselves on not only providing them with the most innovative and best products available, but also ensuring their customer journey is the best it can be!

An exciting opportunity has arisen within our Marketing team here at Deeside as a CRM Executive. 

Purpose of the role

You will support the CRM agenda within marketing at Iceland, continually optimising and evolving our CRM communications to drive online transactions and benefit the broader marketing objective of driving multi-channel transactions through increased loyalty and lifetime value of customers. 

Key Accountabilities

• Perform day to day email delivery activities including, but not limited to, email campaign development, testing, scheduling, deployment and monitoring of one-time, recurring, triggered and dynamic email campaigns.
• Campaign activity focused on, but not limited to, trade, cross sell and upsell communication
• Coordinate with Trade Managers and design resources to procure creative assets.
• Coordinate with wider marketing and Trade teams to develop campaigns and share results
• Manage relationship with UX and design team to share learning and drive engaging content
• Apply knowledge of multiple aspects of email marketing including dynamic program implementation, A/B testing, and general industry trends and metrics.
• Apply knowledge of best practice ecommerce techniques, campaign selections and personalisation as well as reporting and results interpretation 

Skills

• Ideally 2 years creating CRM communications
• Experience with A/B testing
• Hands on experience of building and deploying campaigns in a marketing cloud platform ideally email/SMS/Push notification
• Knowledge of CRM best practices and benchmarks
• Retail industry preferred although not essential
• You need to be results driven and commercially aware
• You need to be able to juggle multiple tasks, can work to a plan and work in a fast pace, reactive environment

Attitude

• You need to have excellent attention to detail and a strong work ethic
• An excellent communicator with strong verbal and written skills
• Key Stakeholder management
• You need to be motivated, driven and determined
• Agile and responsive to trading requirements
• Comfortable with working under pressure 

Desirable Skills & Knowledge     

• Strong understanding of CRM cross sell/upsell techniques – essential
• Strong understanding of campaign implementation - essential
• A/B testing – essential
• Marketing automation tool experience - preferred
• Salesforce – Exact Target/Marketing Cloud experience – preferred
• Google Analytics – Essential
• Excel – Essential