Your Role:

We are looking for a colleague who is enthusiastic, committed with a customer focused mind-set and an eye for creativity to join our team. You will have responsibility for all instore marketing for Asda mobile across our store estate to help land impactful events, range changes and deliver a great customer experience. And driving internal support and awareness of both our network and range of handsets. 

• Responsible for all acquisition activity for Asda mobile in our stores, including those due to open over the coming year.
• Accountable for researching, defining, scoping, and executing marketing activity to drive the Asda mobile acquisition and revenue plans.
• You will work with our wider marketing teams to ensure all point of sale for both range and events land on time and within budget.
• Responsible for communicating activity to all key stakeholders including legal, corporate marketing and retail operations.
• Review the competitor marketplace and the customer environment to identify market gaps and opportunities which fit well within the Asda mobile brand.
• Develop and review plan identifying market size opportunities and growth potential for both customer numbers and revenue (retail and wholesale)
• Work with key stakeholders to define objectives (target market, business issues, target setting, number of connections / activations)
• Carry out customer research to attain rich and actionable insight, making improvements to drive customer awareness and consideration.
• Work with the wider marketing team to ensure a collaborative approach is implemented for all campaigns across instore activity and online.
• Agree proposition and marketing plan with Asda and Vodafone – monitor and control on an ongoing basis.
• Support the development of a Customer Planning Assistant through day to day line management and development.

About you:

• Able to lead and influence your stakeholders across agencies and marketing team to ensure effective execution of the marketing plan.
• Strong champion for the customer and the customer experience.
• Experience of successful campaign development and execution within a major organisation. Project management skills are key.
• Highly organised, where multi-tasking comes as second nature.
• With a very keen eye for detail and creative execution.
• Experience presenting to key stakeholders internally and externally.
• Commercially astute with proven operational and organisational skills