Department:  MARKETING

City:  London

Location:  GB

INTRODUCTION

Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. We are a global business with an extensive network of both owned and franchised stores across EMEIA, Asia Pacific and Americas. We are digital pioneers, and innovative technology underpins every aspect of our business, from product design to distribution and marketing. We believe that modern luxury means being socially and environmentally responsible; this mindset is core to our business and key to our long-term success.

JOB PURPOSE

The Editorial Copywriter is responsible for writng content for our digital channels, including email, all social platforms, Burberry.com and the Burberry App, as well as printed materials for events and key brand moments.

RESPONSIBILITIES

Maintain the brand tone of voice across multiple channels, ensuring consistent accuracy and messaging.

Work collaboratively with representatives from a variety of teams – marketing, digital design, social, art direction, events, etc. to deliver projects on schedule and to a high standard.

Implement feedback from senior members of the team, making sure final copy is subbed and applied correctly.

The Editorial Copywriter will work on email, .com, Social Platforms, Events and Third Parties.

Email:

• Write copy for global marketing emails, covering topics ranging from runway shows and new product launches to digital innovations and gifting moments, according to brief and timings.  
• Respond to regional email requests, liaising with local marketing contacts to establish the specifics of each brief.

RESPONSIBILITIES CONTINUED

• Write weekly landing and home page sells. Check copy in staging environment and feedback any required amends.
• Work with digital designers, marketing team and digital commerce to write rich, engaging content for storytelling pages.
• Write SEO copy for all new pages and refresh existing copy, liaising with the SEO team to ensure it is fully optimised for search.

Social Platforms:

• Write engaging copy across all social platforms.
• Work to craft engaging and on brand social copy to tight deadlines and in a high-pressured environment such as runway shows and Burberry events.

RESPONSIBILITIES 3

Events:

• Create evite templates for regional marketing teams.
• Review and edit copy for BAU events suggested by regional teams.
• Review evite guidelines on a seasonal basis to ensure they are relevant and in keeping with brand tone of voice.
• Write collateral for brand events and runway shows, working collaboratively with the graphic design and events teams to refine the brief and ensure the messaging is consistent.

Third Parties:

• Review suggested copy written by third party retailers, making sure it adheres to our brand tone of voice.
• Work on larger-scale projects with third parties, writing all copy in line with the retailers’ requirements.

PERSONAL PROFILE

Comfortable and confident working creatively and collaboratively with various teams across the business.

Able to work efficiently to tight deadlines, juggling numerous projects at once, and proactively sourcing the relevant informaton from key stakeholders.

A good understanding of digital channels and how the luxury customer interacts with them.

A creative mind who enjoys contributing ideas and creating strong, engaging content across all channels.

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: United Kingdom || Not Applicable || London || MARKETING || CENTRAL - BRAND EXPERIENCE || n/a ||

Job Segment: Copywriter, Writing, Graphic Design, SEO, Creative, Marketing

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