Director, Digital Commercial and Marketing Systems

Director, Digital Commercial and Marketing Systems

Director, Digital Commercial and Marketing Systems

Job Overview

Location
Indianapolis, Indiana
Job Type
Full Time Job
Job ID
32056
Date Posted
8 months ago
Recruiter
Marua Konsta
Job Views
109

Job Description

At AES, we raise the quality of life around the world by changing the way energy works. Everyone makes an impact every day in our small, global teams. Apply here to start an extraordinary career today. 

Director, Digital Commercial and Marketing Platforms will help drive digital commercial and marketing technical strategy and create a customer experience culture that brings to life AES brand promise and purpose across Sales and Marketing disciplines at AES Corporation.

This individual will be responsible for leading Digital Commercial and Marketing platforms, informing Customer-Centric Commercial strategy, leading technical strategy in support of our marketing vision and designing innovative customer centric data driven applications.   Additionally, this leader will partner with our innovation team to architect, design and implement commercial products in our energy markets.  The leader will partner to co-develop AES’s CX vision and roadmap; define and lead CX platform, oversee the ongoing deployment of AES CX management model; development of a CX architecture and support the execution of critical initiatives to differentiate AES’s customer experience

This individual will be the organizing force in building and delivering all critical components of the digital planning process and digital applications program governance to establish and enforce uniform communication protocols across all SBU commercial organizations. This individual will partner with customer engagement and brand marketing leaders to help translate strategy into commercialized and differentiated plans and will serve to deliver critical digital business outcomes and provide a single point of contact to both internal and external commercial leadership.

Job Description

Primary Job Responsibilities: 

  • Partners with Commercial and Marketing organizations to realize bold customer-centric digital plans across the business and ensures resources are aligned against strategy
  • Supports the enterprise customer experience vision, strategy, and roadmap, through architecture, solutions, and execution.
  • Serve as a Customer Experience “thought leader” and collaborate with commercial CX and marketing leaders to act as a Change Agent/catalyst to promote needed digital culture change within across the Enterprise.
  • Serve as digital technology champion for our innovation team focused on innovative commercial products in the energy space
  • Establish and evangelize metrics-based success measurement model with key focus on financial rigor and customer effectiveness
  • Build overall commercial platform architecture in collaboration with Digital architecture team
  • Manages internal and external partner engagement execution and program governance
  • Drives global CRM and Marketing systems implementations across AES, partnering with regional teams as needed
  • Creates enduring competitive advantage through deployment of effective customer marketing programs combined with powerful insights
  • Builds a culture where teams are inspired to collaborate; ensure everyone understands their part in the process
  • Drive efficient and effective focus through adoption of a standardized and transparent KPIs
  • Partner with brand marketing and the commercial organization and serve as a technical communication bridge.
  • Identify customer pain points and leveraging tools to drive short-term solutions and long-term roadmaps
  • Leverage data to identify key opportunities for improving the customer experience and build customer loyalty
     

Job Requirements: 

  • 10-15 years of experience in B2B Digital Commercial, Digital Marketing, or Customer Experience in an Industrial or Energy space
  • 5-10 years implementing commercial and marketing platforms, managing on-going operations, or leading a development organization
  • Bachelor’s degree required; Master’s degree preferred
  • Experience in CX research, executing demographic and psychographic segmentations, journey mapping, and customer data analytics
  • Understanding of AI/ML applicability within customer experience, marketing and/or energy markets
  • Experience developing digital products for commercial markets
  • Experience in energy and/or manufacturing industry is preferable
  • Experience in program governance and agile methodology


Preferred Skills: 

  • Deep knowledge of best practices for operational excellence and customer experience management—in both a B2B, B2B2C environments
  • Results oriented collaborative team player with a keen ability to demystify and streamline process
  • Understanding of how to operate in a regulated utility market and non-regulated energy markets
  • Must have an above average ability to distill complex concepts and ideas to simple brief points of communication. This person must have the innate ability to communicate in a powerfully succinct manner in verbal and written form.
  • Strong evidence of strategic thinking and flourish in a fast-paced cross functional environment
  • Excellent interpersonal skills and ability to influence and organize
  • Results oriented with hands on approach

AES is an Equal Opportunity Employer who is committed to building strength and delivering long-term sustainability through diversity and inclusion. Respecting all backgrounds, differences and perspectives enables us to improve the lives of our people, customers, suppliers, contractors, and the communities in which we live and work. All qualified applicants will receive consideration for employment without regard to sex, sexual orientation, gender, gender identity and/or expression, race, national origin, ethnicity, age, religion, marital status, physical or mental disability, pregnancy, childbirth, or related medical condition, military or veteran status, or any other characteristic protected under applicable law. E-Verify Notice: AES will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

Safety comes first at AES. To protect the health and safety of our people, customers, communities and partners, and to provide and maintain a workplace that is free of known hazards, AES requires all newly-hired people or current AES people applying for U.S.-based role(s), to be fully vaccinated against COVID-19 or be willing to be fully vaccinated against COVID-19 by their date of hire. Except where prohibited by law or not specifically covered in a collective bargaining agreement, new hires and transfers will be required to provide proof of vaccination during onboarding and periodically thereafter. This policy will comply with all applicable laws and is based on guidance from the Centers for Disease Control and Prevention and local health authorities, as applicable.

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