Our mission is to break down the barriers of today to release the potential of tomorrow. Join us today and release yours.

There are two things that we want to share with anyone considering joining us.

Firstly, we’ve got big ambitions for our colleagues and the future of the organisation. These include our vision that inclusion and accessibility drive every conversation we have and every decision we make. We want our workforce to fully represent the communities and customers we serve, because a diverse business is a better business. We value every colleague, their diversity and the contribution that they make. When we say you’re welcome at BT, we really mean it.

Secondly, the one thing the pandemic has taught us is that a lot of current and future colleagues, where and when possible, want to embrace hybrid working. Therefore, we are introducing smart working at BT. Smart working means having the flexibility to choose, as a team, how and where you work depending on your team’s deliverables and needs; when you are at your shared core location to connect with others and when not. It may not be for every role, and, as part of the recruitment process, you’ll have the chance to discuss smart working and how it might work for the job you are applying for.

About this role

You will support the development and application of a data driven segmentation strategy for Enterprise Marketing by helping to expand our targetable audiences through new data sources and new segmentation techniques. You will take the lead, testing these new opportunities to ensure we are delivering relevant and personalised marketing experiences for prospects and customers.

You'll have the following responsibilities

• Source and test data onboarding partners with our media agency.

• Work with our Partnership Team to identify 2nd party data sharing opportunities. Take the lead on setting up and testing these partnerships.

• Work with our media  andtech partners to assess the viability of new targeting methods.

• Source and test audience targeting functionality for account-based marketing.

• Support wider Segmentation Team on the design & delivery of test & learn plans for activating 1st, 2nd & 3rd party data in ATL, BTL and onsite channels.

• Take the lead trialling new segmentation approaches. 

• Ensure 2nd & 3rd party data projects are done in a compliant way.

• Support Digital Segmentation Manager on managing the Digital Marketing Compliance Library.

• Work to ensure consistency and optimise effort with wider BT approach within Brand Media Team. 

You'll have the following skills & experience

• Experience activating media campaigns across DSPs, social channels and paid search.

• Experience designing and delivering the segmentation strategy for marketing campaigns.

• Good understanding of GDPR/ICO regulations.

• Knowledge of media compliance.

• Experience in digital marketing.

Benefits

• 25 days annual leave (plus bank holidays)

• 10% on target bonus

• Pension scheme

• Shares Plan 

• Flexible benefits: cycle to work, childcare vouchers, healthcare, etc. 

• Discounted BT products

Volunteering: Each employee can use up to 3 days of company time to volunteer which you can use as you choose, and more if you're carrying out public duties.

BT is an equal opportunities employer. We’re working hard to create an inclusive working environment, where people from all backgrounds can succeed. We want to make sure your recruitment experience is the best it can be – so, if you’re selected for an interview, please let us know if there’s any adjustments we can make that would be helpful for you.

About BT

We have around 1.2 million customers and serve over half the FTSE 350. Our customers range from big household names, government departments and public service organisations right through to small businesses and new start-ups. We cover both the communications and IT services markets. Overall we’re focused on four main product markets: Fixed Voice; Mobility; Fibre and connectivity; networked IT services provided over the biggest UK network in both fixed and mobile communications. We also provide network IT services to corporate and public sector organisations in the Republic of Ireland.

Our Wholesale business helps communications providers (CPs) and other organisations provide fixed or mobile phone services. Our ventures provide mass-market services like directory enquiries and payphones, and enterprise services including  BT Redcare. We also offer specialist enterprise services to our Internet of Things customers.

So, if you're interested in the power of potential, why not join us today and release yours? You can read more here about what it's like to work at BT

How to Apply

It's easy to apply online; you just need a copy of your up-to-date CV and to follow the step-by step process. Don't worry if you need to make changes - you'll have the opportunity to review and edit your work on the final page. We look forward to receiving your application!