Reporting to Lorna Bladen, who is head of marketing, key responsibilities include:  

• Track and analyse website traffic insights and provide regular internal reports 
• Develop and manage digital marketing campaigns, implement and optimise social media advertising campaigns, and input into the organic strategy to grow brand following 
• Evaluate web performance and user journeys, platform engagement and conversion to membership and partner programmes 
• Optimise content to improve user experience and the search results on the platform 
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time and improving conversion of key landing pages
• Oversee email campaigns: build creative, messaging and content – plus, provide recommendations for new and existing campaigns including triggers and automation
• Developing email segmentation and personalisation strategies based on member profiling
• Create, monitor and analyse email marketing lists for the marketing department and other areas of the business
• Identify and test other digital marketing initiatives to increase traffic to the site and convert visitors to members 
• Work hand-in-hand with our product and tech team to implement new landing pages and platform improvements.  

Background and skills:  

• A relevant qualification in marketing and previous experience in a similar digital marketing role 
• Hands-on experience of Google Analytics, Google Adwords, Facebook Ads Manager and other suites 
• Proficiency in marketing automation technology 
• Strong understanding of current online marketing concepts, strategy and best practice
• Experience across SEO, PPC, email marketing, and social media
• Data-driven thinking to analyse data through A/B testing and email optimisation
• A collaborator with strong communication skills and the ability to work alongside peers to deliver joint objectives
• An eye for UX, UI and design. Design software skills are advantageous.
• Highly numerate, and good Excel / analytical skills
• Creative thinking and skills in content writing
• Ability to work in a fast-paced environment  

Benefits:  

• Flexible working 
• Entrepreneurial, friendly and collaborative team 
• 28 days holiday excluding bank holiday 

Salary; £42,500 - £45,000 per annum