What you’ll get 

During your apprenticeship: 

A starting salary of £15,074 (+ £4,729 London Living Allowance), and potential pay increases 

A flexible 35-hour working week, 26 days of annual leave days (with the option to buy an extra 5 days), and a defined pension scheme. Plus discounted dental, health care, gym and much more.   

A dedicated Team Manager and Scheme Specialist to help with your development. 

Professional Coaching and Mentoring by industry professionals. 

Access to our in-house Academy, which hosts a range of internal and external courses. 

At the end of your apprenticeship: 

A recognised degree apprenticeship qualification awarded by a UK university and certified by The Institute of Apprenticeships & Technical Education   

A role within one of the BBC departments you’ve worked in, with a starting salary of £25,500 or more 

The chance to seek new challenges and work in different areas of the BBC 

Role Responsibility

Expand your knowledge of media and audience planning, media strategy or social media, working in teams across BBC Public Services or BBC studios. 

Create and execute impactful digital marketing strategies, learning the best ways to engage with different audiences through a range of digital channels. 

Use the latest content and campaign marketing techniques to communicate key messages to the right people at the right times. 

Work with the BBC’s marketing and social media experts, who’ll coach you to create digital initiatives that help us reach more diverse audiences. 

Study for your L6 Digital Marketer Degree Apprenticeship qualification, awarded by both Manchester Metropolitan University and The Institute of Apprenticeships and Technical Education, with modules such as:

Principles of Digital Marketing

User Experience

Digital Communications

Key Issues in the Digital Environment

Managing Social Media Practice

Content Marketing

Managing Digital Brands

Measurement and Performance of Digital Marketing

Digital Value Proposition Design

Digital Business Model Design

Digital Communications Campaign Management

This apprenticeship offers the following locations across the UK enabling you to work within distinct areas of our many broadcast and production facilities. You will be required to indicate your preference on the application form.

Take a look at the candidate pack and job description for more details about the role. 

The Ideal Candidate

To be eligible for an apprenticeship, you must: 

Be aged 18 or over when the course starts in September 2022 

Have Maths and English GCSEs or Standard Grades (Scotland) at 9-4 (A-C) or equivalent 

Level 3 qualifications, such as A-Levels, a BTEC or equivalent 

Be legally allowed to work in the UK 

Have lived in the UK, Ireland or the European Economic Area (EEA), for at least three years before the start of the apprenticeship. Or have either pre-settled or settled status under the EU Settlement Scheme and lived in the UK, EEA or Gibraltar for at least three years. 

We’ll ask you to give examples to show you’re: 

Aware of how digital marketing applies to either BBC Public Service or BBC Studios 

Comfortable with the practical sides of digital marketing or social media  

Good at communicating with people from different backgrounds and with different skillsets 

A strong problem solver 

Able to manage your time well 

Flexible and resilient 

A good team player 

Don’t worry if you don’t have an extensive CV. You can share examples of your passion for digital marketing from anywhere. That might be other work experience, your time in education, volunteering - even times you’ve helped your friends and family out with technical issues. 

If you’d like support with your application because you have a learning difficulty or disability, please select the Extend Hub in the application. 

Applications are open. We encourage you to apply early as we receive an extremely high volume of applications for our roles every year and applications may close earlier than anticipated. Please apply early to avoid disappointment.

Package Description

Learn first-hand how digital marketing works in a global broadcaster with diverse audiences and channels – all while studying for a Digital Marketing degree from the Manchester Metropolitan University and an apprenticeship qualification awarded by The Institute of Apprenticeships & Technical Education.

Start date: Monday 19th September 2022

Duration: 3 Years

Salary: £15,074 (+ London Living Allowance of £4,729) in year one. 

Apprenticeships available: 11 

Location(s): London and Salford

Leading to: a role in one of the BBC’s Marketing teams, with a starting salary of £25,927 or more. 

Applications are open. We encourage you to apply early as we receive an extremely high volume of applications for our roles every year and applications may close earlier than anticipated. Please apply early to avoid disappointment.