Digital Copywriter

Premier Inn is the UK’s largest hotel brand, with over 80,000 bedrooms across 800+ hotels – all of which can only be found direct at premierinn.com.

In 2021, we launched our new brand platform, Rest Easy, which has helped reposition Premier Inn as a beacon of certainty, consistency and comfort in this ‘new normal’ world we now live in.

We’re looking for a creative, passionate and enthusiastic Digital Copywriter to help bring to life the Rest Easy brand positioning, whilst supporting on the commercial agenda of driving customers direct to premierinn.com. You’ll also have a passion for SEO and performing keyword research to craft organised and optimised content.

The role is primarily responsible for creating and delivering clear and concise copy to support marketing campaigns, trading messages, new product and proposition launches, content, service experiences and digital POS across the Premier Inn brands’ digital channels (Premier Inn, hub by Premier Inn, ZIP by Premier Inn & partner restaurants).

You’ll be expected to deliver both sales and service-based copy, whilst bringing creative flair to the solutions you craft. You’ll carry this work through to completion and be comfortable presenting and sharing your work to Brand team members, stakeholders, and the wider business, whilst being the guardian of the Premier Inn brands’ tone of voice online.

The Premier Inn Brand team is a diverse and talented bunch of creatives, designers, copywriters, project managers and strategists who design, develop and launch seamless integrated campaigns, engaging content, innovative products and effective business solutions.

Most importantly, we are a community. A community of collaborators who share insights, stories and ideas within a culture that benefits everyone on both a professional and personal level.

Our aim is to be the most loved hotel in the world. Want to help us make it happen?

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Whitbread is an inclusive employer. We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We welcome your application whatever your background or situation. Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQ+ community (those who identify as gay, lesbian, bi-sexual, trans sexual, non binary or use another term), are strongly encouraged to build a career with us. We are open to part-time and flexible working and, where possible, will try to support this.