Digital Analytics Specialist ()

Digital Analytics Specialist ()

Job Overview

Location
Birmingham, England
Job Type
Full Time Job
Job ID
27475
Date Posted
1 year ago
Recruiter
Maria Konsta
Job Views
85

Job Description

Our mission is to break down the barriers of today to release the potential of tomorrow. Join us today and release yours.

 

 

About this role

It’s a great time to be working in the Consumer Digital Team. Our purpose is to drive digital thinking and expertise so that together we can create the best experiences that enhance our customers’ lives. We offer you the opportunity to have a huge positive impact on Customer’s lives: millions of customers engage with our BT and EE digital touch points every single day. And we have ambitious plans: we are investing hundreds of millions of pounds into digital with the aim of creating not just the best digital experience in the telco market but something that customers talk about as the best in the UK. And finally, we are transforming the way that we work: we believe in giving autonomous teams the mandate to focus on rapidly build, measuring and learning the best routes and techniques to creating customer value.  Never has there been a more exciting or challenging time to be in Consumer Digital.

In this job, you’ll be accountable for delivery of actionable insight and analysis across the Digital area of BT Consumer, using data from across a wide range of sources. This may include specialising within an area, e.g. an individual app or product, but while remaining a part of the Analytics function. Your output supports decision making for our key stakeholders through quality and actionable insights to deliver a holistic customer view, while also working closely with the rest of data and decisioning to ensure best practices are shared across the team.

You'll have the following responsibilities

Drives decision-making using the power of data and insights 

Develops strong relationships with our internal customers across the business, to help them drive their KPIs

Produces high-quality, actionable insights to understand customer interactions with BT’s digital touchpoints

Helps coach the business to interperet analyses and reports better, to improve their data literacy

Analyses data from multiple sources, including digital and offline sources where needed

Act as the subject matter expert for specific business analysis, providing input into developemnt of new products and ensuring consistently high quality analysis is delivered to support the business

Lead on projects to deliver new reporting and /or analysis, from requirements capture, to designing the content and output, to working with developers and data managers in  getting the data to analyse and build the output

Maintain quality governance and controls to ensure consistent and accurate analysis is produced

Focus on process improvement and technology automation to improve our customers’ experience and efficiency, driving deeper extensive use insight and analysis

Deliver and own self-serve reporting solutions dashboards  that provide a deep understanding of our products, how the business is performing and the key drivers

Take a holistic view of the analysis and reporting requirements of the business and use your expertise to interpret systems, processes and data to design brilliant solutions

You'll have the following skills & experience

Strong experience using Adobe Analytics

Good knowledge of SQL structure languages

Experience working with Voice of the customer tools, e.g. Medallia, OpinionLab

Strong analytical skills

Expertise in digital technologies and ways of working

Benefits

At BT, we entertain, educate and empower millions of people every single day. We’re a brand built on connecting people – whether that’s friends, family, businesses or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but – more than that – you’ll be joining an ambitious organisation with a culture of togetherness, collaboration and inclusivity, that takes a genuine and proactive interest in your progress and development. Benefits of working for BT include:

Competitive salary

25 days annual leave (plus bank holidays)

10% on target bonus

Option to join the Healthcare Cash Plan

Pension scheme

Shares Plan

Flexible benefits: cycle to work, childcare vouchers, healthcare, etc.

Discounted BT products

BT is an equal opportunities employer. We’re working hard to create an inclusive working environment, where people from all backgrounds can succeed. We want to make sure your recruitment experience is the best it can be – so, if you’re selected for an interview, please let us know if there’s any adjustments we can make that would be helpful for you.

 

 

About BT

BT has a key role in British society, fostering change and leading technology innovation. From delivering the Olympics, to supporting the emergency services, to investing more into research than any other UK technology company, we take pride in everything we do - and in the people who work here.

We're now a global company operating at the forefront of the information age, employing 90,000 people in 180 countries. And we're on a mission. Guided by our core values of Personal, Simple and Brilliant our goal is to help customers, communities and businesses overcome barriers and release their potential.

So, if you're interested in the power of potential, why not join us today and release yours? You can read more here about what it's like to work at BT

How to Apply

It's easy to apply online; you just need a copy of your up-to-date CV and to follow the step-by step process. Don't worry if you need to make changes - you'll have the opportunity to review and edit your work on the final page. We look forward to receiving your application!

Job ID: 27475

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