Data Scientist, B2B Marketing

Data Scientist, B2B Marketing

Job Overview

Location
London, England
Job Type
Full Time Job
Job ID
31777
Date Posted
1 year ago
Recruiter
Helen Josh
Job Views
53

Job Description

At Deliveroo we have an outstanding data science organisation, with a mission to enable the highest quality human and machine decision-making. We work throughout the company - in product, business and platform teams - using analysis, experimentation, causal inference and machine learning techniques. We are uniquely placed to use data to help make better decisions and improve data literacy across Deliveroo.

Data Scientists at Deliveroo report into our data science management team, and we have a highly active data science community, with guest lecturers, study groups, mentorship programmes, a robust technical review process, and plenty of opportunities to learn new things. Data Scientists can equally progress as technical leads (individual contributors) and as people managers.

Our data scientists come from all kinds of backgrounds but have excellence in common. Many are formally trained in data science, many are not. We celebrate difference and have a dedicated data science diversity committee.

 

ROLE

As the scale and complexity of Deliveroo grows, we’re looking for a passionate and curious Data Scientist to join our expanding data science org and work closely with B2B Marketing and Performance Marketing teams. This is an opportunity to become part of a team responsible for driving the strategic direction of our global business - with the global remit and opportunity to own and influence key projects and decisions on how we acquire, onboard and engage with our partners.

 

This role will be pivotal in demonstrating the impact that B2B Marketing has within Deliveroo globally. This could be on small scale projects like post campaign analysis of ad hoc comms, impact of webinars or large scale ROI impact of our complex CRM automated programs on our cohort of partners.

 

The successful candidate will have significant experience working in analytical roles and demonstrate a comprehensive knowledge of the marketing industry. They will be familiar with a wide range of tactics and technology commonly deployed by marketing teams and will use this knowledge to strategically identify and prioritise analytical opportunities.

The candidate will have advanced analytical, technical, and statistical skills, enabling them to identify appropriate opportunities and execute analysis with a statistically robust approach.

The ability to communicate effectively to a range of stakeholders with varying technical capabilities will be essential to success in the role.

The ideal candidate will recognise the pivotal role data plays in modern business and will take pride and joy in keeping their abilities at the forefront of the industry.

Role responsibilities

Responsible for tracking, reporting and analysing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports

Query and analyse data to uncover high-value insights with direct impact to improve B2B Marketing effectiveness

‘Stitch the data’ through intuitive BI dashboards utilising CRM platforms data (Pardot, Marketing Cloud, GA, Salesforce and BI - Looker & Snowflake) to provide a single source of Marketing performance

Deliver meaningful, actionable and valuable insights and recommendations

Consistently identify and propose opportunities to use data and analytics effectively

Provide best in class reporting processes and analytics techniques to a wider commercial organisation

Partner with Data Engineering teams to manage data requirements such as schema requirements and data format to support high-quality deliverables

Brainstorm with B2B Marketing, Performance Marketing and Commercial teams to direct ambiguous questions or misleading metrics into impactful analysis plans

Support the wider team in developing demonstrable ROI  e.g. MBRs and QBRs and showcase exceptional work. Present analysis conclusions to business stakeholders in a clear and practical way.

Essential Skills

Extensive knowledge of SQL, data cleansing and formatting techniques

Ability to think creatively and insightfully about business problems

You are able to use large data sets to extract the relevant information to both identify and resolve issues

Advanced analytical capabilities and a commercial mindset (SQL is a must)

Analyses external and internal customer data using database queries, spreadsheet models, web analytics tools, statistical analysis tools, and campaign management software tools.

Analyses A/B and Multivariate tests, communicates results and provides recommendations.

Knowledge of technical implementation capabilities across a range of marketing analytics technologies (e.g. Google Analytics, Google Tag Manager).

Advanced skills in manipulating and visualising data. Able to create BI dashboards - e.g. Salesforce, Looker, GA studio

strong understanding of Salesforce is key

Ability to articulate analysis and opportunities in ways that make sense to others at the most senior level

Excellent collaboration and interpersonal skills.

Excellent written and spoken English. Confident and articulate presentation skills.

Excellent communication with technical and non-technical stakeholders.

Proven ability in handling concurrent projects with attention to detail and accuracy

 

Your background

 

3+ years of Marketing Analytics experience

Proficient in SQL

Preferred B2B  background  

Experience of Marketing Technology and channels

Knowledge of digital marketing techniques and best practice 

Experienced in creating KPI dashboards

Ran post campaign analysis and ROI impact work

Strong track record of delivering impactful large scale marketing analytics projects/reports 

Strong understanding of modern marketing automation technologies & systems - Salesforce, Pardot, Marketing Cloud

A self-starter with a nimble, adaptable work-style – able to get results in a fast-moving environment

A team player – willing to go the extra mile to deliver outstanding results for the business

Politically astute with great relationship-building skills

Work and lead effortlessly across functions, navigate a matrix organisation to get stuff done

Outstanding communication and influencing skills

Highly numerate with strong written and presentation skills.

 

Life at Deliveroo

We are a growing team, with very large impact, seeking to answer some of the most interesting questions out there. We move fast, we’re always looking for new ideas and we’re very transparent about the decisions we make and why we make them.

 

There are so many questions we need to answer and plenty more we haven’t even encountered. How do data and technology help restaurants to grow as consumer habits change? How can we predict what someone wants to order for dinner long before the idea has even crossed their mind? At Deliveroo these are just some of the tough problems we are solving - and there is no challenge that cannot be yours. No solution is owned by a particular team, which means the scope for growth and personal impact is enormous.

 

Benefits and Diversity

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.

 

In 2018 we announced our decision to give every employee equity in the company. We did this because we wanted all of our employees, regardless of location, level or role to be owners and because we believe that this is the right thing to do. We believe this helps build a culture where everyone is committed and able to share in the company’s success.

 

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing start-up’s around.

Job ID: 31777

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