We are looking for a customer-focused marketing manager to join our growing team and help supercharge our retention efforts.

Who we are

Sifted is a new media platform reporting on the world of technology and startups in Europe, backed by the Financial Times. Our high-quality journalism is a must-read for many founders, investors and people working in startups across the continent.

Our team of reporters, based across Europe, aren’t chasing after the latest funding announcements or product releases; plenty of other sites have got that covered. We are telling the stories that should be told — big startup trends, compelling company profiles and the everyday lessons that come from growing a business and messing up along the way.

But Sifted doesn’t stop at reporting. We create podcasts, produce reports and host events across Europe for a startup, scaleup and investor audience which compliment our journalism.

What will you be doing

• You will own the end-to-end engagement and retention-growth strategy for our existing Sifted members
• You will build, iterate and optimise automated email journeys to onboard and activate new users and to reduce customer churn
• You’ll work collaboratively with stakeholders from across the business to drive up engagement rates across our digital products, including the website, our editorial newsletters, podcasts and data products
• You will spearhead our understanding of habit formation. How do we get new users and readers to become superfans of Sifted?
• You will gather data and insights from new, existing and churned members to understand what makes them tick. You’ll use that data to inform, segment and optimise the customer engagement strategy.
• You will work closely with the rest of the marketing team to hit overall brand awareness and acquisition goals as well as engagement with our commercial products. You’ll also have the opportunity to line manage a marketing assistant and help them develop their marketing skill set.

As Sifted is still a young business, you will have significant say in all aspects of developing and executing our marketing and growth function, including defining the tools that we use, and the processes that we implement.

What are we like to work for?

We have a small-company mindset, but big company goals, and can draw on many of the strengths and benefits of a world-respected brand, the Financial Times. We’re friendly, hardworking and passionate about what we do. We have a flat structure, collaborate across disciplines, and everyone can have an impact across many areas of the business. We value feedback, honesty and clear communication.

Location

London (although we are open to semi-remote applicants — ie. people who could travel in two or three days per week)

Who you are

• You are an experienced marketeer with a strong understanding of CRM, retention and engagement activities
• You are well versed in marketing automation tools and ESPs such as Sailthru, Adestra, ActiveCampaign, ConstantContact, Braze, Hubspot etc
• You have a track record of creating high performing lead nurture campaigns
• You have demonstrable experience in increasing engagement and activation of known users.
• You are data-driven with a strong test & learn mindset
• You are excited to work in a high growth startup environment
• Enthusiastic, self-confident and self-motivated with the ability to use initiative and be proactive
• A background in publishing or subscription marketing would be an advantage

What we offer:

• £35k – £45k salary depending on experience (plus an extra 10% of your salary in share options)
• 25 days of annual leave plus the usual public holidays
• A flexible work environment, 2 or 3 days in the office per week with the rest from wherever you like
• Work from abroad for up to 20 days each year – we encourage our team to spend time
• £1,000 per year annual learning budget for you to spend on up-skilling yourself
• Weekly team lunches and seemingly endless snacks (when in the office)
• Regular team socials (eg. pub quizzes, dinners, theatre trips)
• Proper mental health care. We offer free access to a comprehensive mental healthcare solution.