At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this. 

We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.

With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.

By connecting people, places and things, Vodafone Business helps organisations succeed in a digital world. With our expertise in connectivity, our leading IoT platform and our global scale, we can deliver the results businesses need to progress and thrive. Join us to help businesses of all sizes and sectors connect for a better future.

Role purpose: To be a change agent and tell the story of Vodafone Business through the voice of the customer. This role will develop, launch and run the Vodafone Business Customer Advocacy Programme. This role will be responsible for driving intimacy with our MNC and Corporate customers, building Vodafone credibility in the industry, engaging with analysts and customers, and developing the advocacy assets that drive opportunities and help close deals. This role will build the strategy and run the day-to-day operations of the Vodafone Business Customer Advocacy Programme and be responsible for identifying customer advocates for external and internal activities whose stories we will tell through customer win announcements, customer references, case studies, and customer peer reviews.

Key accountabilities and decision ownership:

• Responsible for building and launching an end-to-end customer advocacy programme aligned business needs and to customer lifecycle journeys.
• Work with stakeholders and take responsibility for identifying customer references aligned to portfolio growth areas and key marketing initiatives.
• Build inventory of reference assets.
• Foster a sense of community among loyal advocates. Develop and execute customer feedback events (Advisory Boards and Summits, roundtables, etc.).
• Manage the customer-facing aspects of analyst peer review programmes, increasing customer participation in reviews and influencing positive reviews.
• Coordinate customer interviews aimed to provide account insights or uncover use cases.
• Ensure produced assets are leveraged through Sales Enablement tools and activated in relevant marketing campaigns or via marketing channels including PR, blog posts, webinars, podcasts, digital and social campaigns, web pages, advertising campaigns, communications, etc.
• Manage and respond to requests for references to be used in bid responses, RFPs, customer presentations, analyst events, etc.
• Engage closely with the Senior Customer Engagement Manager, the Customer Engagement Lead(s), and the other functional areas of MNC Segment Marketing including the Portfolio Marketing, Propositions Marketing, Analyst Relations and Strategy teams. Work with the Brand and Communications team. Partner with Sales Enablement to bring further attention to programme elements. Align with the Commercial and Sales Operations teams to understand NPS touchpoints and glean actionable customer insights from NPS reports.
• Set targets, manage and report on programme outputs on a monthly basis to all key stakeholders. 
• Transition management of the programme to identified resources at the completion of contract term.

Core competencies, knowledge and experience:

• Experienced B2B marketing and customer engagement professional with demonstrated experience launching and running Customer Advocacy Programmes in for a large B2B Enterprise company.
• Ideal candidate will have worked in customer facing roles, worked or lived in multi-country environments and has a clear understanding of cultural differences.
• A proven track record of engaging customers at all levels of seniority and influencing sales leaders, partners and other stakeholders (including internal stakeholders)
• Proven ability to organize and run large-scale programmes in highly-matrixed organizations.
• Strong organizational skills, attention to detail and time management working across multiple projects. Proven results in delivering to KPIs.
• Understanding of Vodafone’s MNC & Corporate customer base and product offerings.
• Strong understanding of customer lifecycle management and the ability to overlay a successful customer advocacy programme so that the right things are asked for from a customer at the right time, increasing likelihood a customer will provide right level of references and endorsements. 

If you have any questions left

Check out the application process and get to know us better here: 
https://careers.vodafone.co.uk/b2b 
https://careers.vodafone.co.uk/working-at-vodafone
Read more stories here: https://careers.vodafone.co.uk/posts 

Together we can

Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.

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