An exciting opportunity has arisen to join the newly formed Savings and Retirement Direct Marketing Team. Savings and Retirement is a strategic growth area for the business, responsible for the manufacture of products to help customers plan, save for and enjoy a financially secure Retirement.

This role will sit in the personalised CRM team, focused on engaging and retaining customers across retail and workplace pensions and are responsible for delivering strategic programmes including RCR (Retain, Consolidate, Retire).

As CRM Manager, you will lead and work with members of the marketing team to identify, innovate and deliver effective marketing campaigns across email, direct mail, social, push notification and audience matching to paid social and search through Adobe Campaign.

Duties and Responsibilities

• Act as the Adobe CRM Lead, working with Marketing and Distribution to deliver high quality targeted campaigns
• Work with your stakeholders to design appropriate targeting strategies to meet their objectives, maximising customer reach and manage the delivery plan
• Inception, build and delivery of audiences for marketing campaigns across all marketing channels
• Create flawless customer audiences, crafted in collaboration with the wider marketing team, delivered expertly through Adobe Campaign to manage great customer experiences and manage risk to our customers and Aviva
• Devise, build and implement clear and measurable programmes of campaigns ensuring continual test and learn to achieve performance improvement
• Where required you’ll liaise with the data teams, alongside the broader digital, IT and business to gain access to appropriate data sets and ensure the provision of targeting data suitable for all marketing and engagement across all platforms
• Continual development and optimisation of the tools, output channels and data used to create audiences
• Training and mentoring junior colleagues on Adobe Campaign
• Lead the CRM Consultants to develop their knowledge and understanding of the tools and underlying datasets

Skills and Experience Required

• Demonstrable experience of working with Adobe marketing technology (Adobe Campaign / Adobe AEM / Adobe Analytics)
• Strong understanding of the data lifecycle within marketing and communications activity
• Experience of data analysis and/or communications data planning
• A track record of working with complex data in conjunction with varied business areas
• Strong experience of using data query and manipulation tools, for example SQL, Javascript
• Strong data presentation skills with an ability to convey complex requirements and scenarios in simple and easy to use language
• Strong knowledge of end-to-end delivery of data marketing campaigns
• Understanding of financial services an advantage

What will you get for this role?

• Salary in the region of £40,000 - £45,000 depending on location, skills, experience and qualifications

• Generous defined contribution pension scheme

• Annual performance related bonus and pay review

• Holiday allowance of 29 days plus bank holidays and the option to buy/sell up to 5 additional days

• Up to 40% discount for some Aviva products through “My Aviva Extras” plus discounts for Friends and Family (some exclusions apply)

• Excellent range of flexible benefits to include a matching share save scheme

Working at Aviva

At Aviva, we’re people with a purpose. To be with you today, for a better tomorrow.

We bring this to life by ensuring managing risk is at the heart of the way we all work. We love people who do the right thing for our customers, and our colleagues. We want people who speak up, who take ownership, and who make good decisions.

The way we do this is important too, we’re all about our people – that’s you – so we can be pretty flexible. If you want to work from home some of the time or change your hours so you can pick up your kids or care for someone in your family, we’re very open to that. In fact, we don’t advertise roles as either part or full time, because we know each person has different needs, just as each business area has different needs. So, it’s up to you to discuss working hours during your interview.

We care deeply about being inclusive and that means we encourage applications from people with diverse backgrounds and experiences. We want our employees to bring their whole self to work and that starts with you.

We interview every disabled applicant* that meets the minimum criteria for the job. Once you’ve applied, please send us a separate email stating that you have a disclosed disability and we’ll make sure we interview you.

We’d love it if you could submit your application online. If you require an alternative method of applying, please give Alice Neal a call on 07393469953 or send an email to alice.neal@aviva.com.

*As defined in The Equality Act 2010*. By ‘minimum criteria’ we mean you should provide us with evidence which demonstrates that you generally meet the level of competence required and have the qualifications, skills or experience defined as essential to perform the role.