Purpose of the Role:

We’re looking for a passionate and talented Copywriter; this is a brilliant opportunity for someone with a flair for writing and a love for fashion. If you’re up for the challenge and want to work in a rewarding environment, this could be the job for you.

This is a new and exciting role; you will be expected to be positive, organised and a real team-player, with a high level of energy and a passion for the Primark brand. You will be balancing your time between writing and editing product copy, supporting with editorial content and monitoring content on Primark.com.

Duties & Responsibilities:

Writing short product descriptions based on style guides, product information and product images

Proven exemplary copy writing experience

The ability to work quickly and efficiently with a strong eye for detail and catching errors

Proof-reading editorial content for the website, ensuring the brand tone of voice reflects the customer and our brand

Exceptional multitasking ability with outstanding organisational skills; able to use initiative and to work in pressurised environment, consistently prioritising workload

Support with developing the look and feel of all editorial content, targeting the correct audience for the brand and drawing in new customers

Proactively pitch new feature ideas to create fast-paced, trend-led content

Ensuring our content is optimised for SEO

Working with in-house Buying teams to build internal communications and understanding of the latest collections

Work with colleagues in the wider Marketing and Creative teams to ensure ‘one voice’ across all product content, editorial pieces and seasonal campaigns

Support with on-going site quality control, ensuring all copy, images and content are accurate and of a high quality

Work as part of a cross-functional team to deliver on site elements of larger scale integrated campaigns

Skills & Experience:

Skills:

Strong writing skills – ability to tailor text to customer needs and brand tone of voice

Keen eye for detail

Optimistic and solution-orientated with a can-do attitude

Natural interest in the fashion industry and a passion for the Primark brand

An infectious obsession with the latest trends and developments

Thrive in fast paced environment

Able to seamlessly switch between tasks and objectives

Self-motivated and focused

Ability to develop strong working relationships with variety of departments

Great organisational and time-management skills, with ability to work to tight deadlines

Tech savvy – able to quickly grasp and adopt new systems and ways of working

Experience:

Essential:

Degree in English, Fashion Journalism or similar

Experience writing creative content, whether for a website, blog, social media or marketing purposes

A proven ability to work quickly and efficiently with accuracy and attention to detail

Experience working successfully within a team

Desirable:

Experience within the fashion industry

Experience with Photoshop

Knowledge of SEO

Experience working with CMS software / programmes

Strong knowledge of social media channels