CONTENT STRATEGIST

CONTENT STRATEGIST

Job Overview

Location
Colombo, Western
Job Type
Full Time Job
Job ID
30239
Date Posted
8 months ago
Recruiter
Nethuva
Job Views
207

Job Description

Responsibilities

  • Perform exhaustive research to gain in-depth knowledge of all customer personas
  • Perform extensive research and analysis on consumer thoughts and trends
  • Create specifications and content appropriate for the brand's customer personas
  • Strategize content pillars and sub pillars
  • Planning editorial calendar and content proposition
  • Collaborate with content management teams, creative teams, writers to implement the strategy
  • Oversee writing style and tone for all content
  • Develop content governance guidelines for tone, style, and voice of all content, and ensure they are followed
  • Develop editorial strategy, so content is consistent across all delivery platforms
  • Conduct periodic content audits
  • Track and calculate content ROI
  • Ensure that content strategy meets business objectives
  • Strategize and improve content delivery and promotion
  • Analyzing content marketing strategy to evaluate whether it's working or not

 
Requirements

  • Prior working experience in a similar role
  • Creative thinker with data-driven analytical aptitude
  • Excellent copywriting skills
  • Content presentation skills – to be able to determine how content should be packaged for new and existing consumers, to induce them to take business actions
  • Content Delivery Skills – to determine the best distribution channel to deliver content to your audience
  • Experience in handling and strategizing marketing campaigns
  • Content Monetization Skills – as a content strategist, you must be able to plan how your content can get customers to buy your product or service and thereby earn revenue.
  • Multitasking and organizational skills – you will have to handle several types of projects and people regularly
  • Conducting thorough audits to determine what content to be kept, edited, rewritten, and more
  • Good Analytical abilities to spot patterns and trends in content marketing data
  • Team-building skills
  • Having a keen interest in organizational goals and targets
  • Attention to Detail
  • Leadership Qualities
  • Pressure handling capabilities

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