Content Editor, Selfridges

Job Overview

London, England
Job Type
Full Time Job
Job ID
Date Posted
1 year ago
Carla Tomasi
Job Views

Job Description

Are you looking for a new challenge that gives you the chance to get creative and help take our Online Content and product copy to the next level?  Looking for a company that wants to help further your career, as well as provide you with an exciting, inspiring and fun place to work?  

If the answer to all of these questions is ‘yes’ then you’re just the kind of person we’re looking for! 


As a Content Editor, you will successfully manage the workflow and output of the Online Content Team; producing accurate, informative and trend-focused product copy. You will ensure that daily and weekly copy deadlines are met in order to maintain the smooth running of the Online Photostudio by maintaining department efficiency. You will aid and ensure the delivery of authoritative content that maintains our high standards at all times, that both informs the reader and enhances the Selfridges customer experience. To ensure our tone of voice is adhered to and ensure all team members, both core and freelance, are writing to our house style and to a very high standard.

As Content Editor, you will:

  • Continue to build the Selfridges reputation as an authoritative fashion destination through informative product copy that is detailed, trend-focused and relevant
  • Manage and oversee a team of Junior, Mid-Weight and Senior Copywriters, as well as the Deputy Content Editor, in a very fast-paced and reactive Photostudio environment writing Selfridges product content for up to 140,000 products annually
  • Manage the Product Technical Specialists – our in-house product detail copywriters – to maintain a high standard of detail specification across all fashion and stills copy
  • Act as a guardian of all tone of voice and house style documentation for Selfridges product copy
  • Manage and recruit a wide pool of freelancers against a reactive workflow during peak and off-peak times, monitoring freelance spend/budgets throughout the year
  • Maintains high standards with consistent content from internal and external copywriters
  • Thorough understanding of Content Management Systems
  • Strong understanding of SEO and how to use this effectively in order to maximise revenue
  • Sound knowledge of the luxury retail sector with previous experience in fashion
  • Build and maintain good working relationships with department heads and key stakeholders across the business
  • Liaise with the wider Online Team in order to rectify data and/or imagery issues in a timely manner
  • Regularly sub-edit the team’s work, with one on one editing and feedback for all Junior writers and freelancers, maintaining the Copy Style Guide and brand TOV
  • Excellent time management, prioritising workloads at all times to ensure all deadlines are met
  • Provide leadership and manage the evolvement of all team members on an individual and group basis
  • Demonstrate the ability to multi-task on a variety of projects and business initiatives/incentives across the year
  • Be an active business expert on wider company projects/strategies – attending group sessions and providing information where necessary
  • Conduct and manage the team’s development, and support the setting and delivery of objectives with all direct reports


  • Educated to at least BA level in a Writing and/or Journalism specific degree
  • History of management experience with a content/editorial role (e-commerce preferably)
  • Impeccable English language and grammar skills
  • Sharp attention to detail
  • Excellent organisational and planning skills
  • Great motivational skills
  • Proven commercial acumen as well as creativity
  • Proven leadership skills
  • Ability to manage multiple workflows at pace, maintaining high standards at all times
  • Ability to train and mentor team members
  • Excellent writing and sub-editing skills
  • Creative, yet meticulous
  • SEO experience
  • Strong communication skills
  • Self-motivated with good problem solving skills
  • Great brand knowledge, particularly luxury brands


Technical Skills

  • Literate (to at least intermediate level) in the following – Microsoft Word, Excel
  • Experienced in using Content Management Systems
  • Understanding of imagery database beneficial


Personal Attributes

  • Proactive and takes initiative
  • A natural leader
  • Ability to manage several workflows
  • Takes ownership of projects/tasks
  • Professional with an articulate manner
  • Influential and able to build key relationships
  • Logical thinker
  • Solution-focused
  • Organised and efficient
  • Great communication and interpersonal skills
  • Ability to provide constructive feedback to others
  • Team player
  • Strong attention to detail
  • Calm within fast-paced environments
  • Able to make key decisions at pace
  • Keen interest in fashion and/or retail
  • Strong understanding of ecommerce and competitor marketplace

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