Our mission is to break down the barriers of today to release the potential of tomorrow. Join us today and release yours.

About this role

You’ll be accountable for developing and executing the Consumer Content Strategy, impacting all customers and advisors. You’ll be responsible for delivering vision and leadership across the Content Design team, setting direction, understanding strategic and business objectives across products.

The exact digital products in the scope of any of our roles will evolve over time. We will assign you to an alliance based upon a combination of your background, your development needs and interest and the business need. Example alliances we operate today are; BT Sales, EE Sales, Global Features, My Account, Help & Community.

You'll have the following responsibilities

· Responsible for being the confident, objective voice of our users - relentlessly chasing needs based innovation and producing world class quality experiences. 

· Accountable for ensuring user needs are validated - and that resulting experiences are providing value.

· Content Strategy - Working closely with the Design Lead, you will be responsible for development, maintenance and execution of the content strategy. 

· Content execution & delivery - You will be accountable for the consistency within your own content design team, the direction set as well as the output of that team 

· Continuous improvement - You will own how content design engages with user research & data analysis to ensure our approach is evidence based, continually optimised, user centred and drives our experience decisions.

· Content quality - You will be responsible for ensuring cross-channel consistency of messages and ensuring content quality over publishing quantity. Ensuring the team are distilling facts from subject matter experts and using specialist writing/content design skills to present the facts in the most digestible, usable format.

· Governance - You will be responsible for legal, regulatory governance and compliance of your teams copy & content

· Human driven approach - You will ensure content supports and aligns with the Digital and Technology strategy and objectives

· Responsible for the application of the BT/EE tone of voice across all digital activities.

You'll have the following skills & experience

· Content Creation & Curation - interviewing experts, commissioning, sourcing, editing across formats including copywriting, visual assets and video content

· Content Marketing, Hierarchy & Journey Planning - Supporting marketing messaging, planning multi-touchpoint seamless journeys with needs & data at their heart

· Personalisation & Engagement Optimisation -  Driving dynamic personalisation so that content is continually tailored to each individual customer in an efficient & iteratively improving manner. 

· Content Editing & Publishing - timely production, content life cycle planning including maintenance, governance, reduction and removal. 

· User Research & Testing - discovering content issues and needs regular qualitative learning  

· Data Analysis, MVT & A/B Testing -  analysing behaviours and appetites using regular quantitative learning 

· CMS management & Optimisation -  Play an active role in improvements to the components in use on the channels and the CMS. 

Benefits

- Competitive salary and on-target bonus plan

- World-class training and development opportunities

- 25 days’ annual leave (not including bank holidays)

- Discounted broadband, mobile and TV packages

- Share option and pension scheme programmes

- Flexible benefits to fit around you

About BT

BT has a key role in British society, fostering change and leading technology innovation. From delivering the Olympics, to supporting the emergency services, to investing more into research than any other UK technology company, we take pride in everything we do - and in the people who work here.

We're now a global company operating at the forefront of the information age, employing 90,000 people in 180 countries. And we're on a mission. Guided by our core values of Personal, Simple and Brilliant our goal is to help customers, communities and businesses overcome barriers and release their potential.

So, if you're interested in the power of potential, why not join us today and release yours? You can read more here about what it's like to work at BT

How to Apply

It's easy to apply online; you just need a copy of your up-to-date CV and to follow the step-by step process. Don't worry if you need to make changes - you'll have the opportunity to review and edit your work on the final page. We look forward to receiving your application!