This role is responsible for leading the Azure Go-To-Market strategy for small & medium business (SMB) customers to deliver customer & partner success, resulting in revenue, growth and share outcomes for their Azure aligned priorities. The person in the role (Product Marketing Manager, PMM) must develop strong partnerships across marketing, partner, services and sales to lead and execute the priorities.

You'll enable success by:

• Leading the Azure business in alignment with other business owners;
• Empowering customers to migrate & innovate apps to the cloud and enable them to build skills and govern their cloud journey;
• Build and land growth plans to win and maximize the local market opportunity, based on the Microsoft's Azure priorities;
• Drive business outcomes by executing local Azure Go-To-Market plan to exceed business targets;
• Provide input on integrated marketing plan development by providing business objectives to the chief marketing officer's IMMs;
• Build a comprehensive event plan, including locally required events, for the fiscal year to harmonize with marketing managers.

Responsibilities

The Commercial Product Manager is required to have a strong understanding of Azure and a deep understanding of customer solutions and strategies and end-to-end market ecosystem. This role represents the relevant Azure solutions and is the subject matter expert, and the market facing spokesperson.

In addition, they must be able to articulate the local competitive landscape and develop local compete strategies and product differentiation by leveraging corporate and local research, partner insights and customer feedback.

The Azure business is a critical strategic monetization and growth lever for the company.  This business consists of growing Azure consumption in both our customer base and acquiring new customers across both Microsoft and Open Source technologies.

Be a Business Leader:

• Plan and execute activity that promotes Azure services to drive revenue growth; lead key product/services moments/activities/releases
• Act as the voice of the field by ensuring timely updates/feedback to corporate on Azure Priority execution and performance in Area/Subsidiary

• Monitor and understand Azure Priority Performance; Orchestrate execution to deliver on business metrics related to the Rhythm of Connections (ROC) and course correct the GTM plans with the business owners to deliver results
• Actively lead and engage with all stakeholders across the subsidiary for One Microsoft orchestration across sales, partner, marketing, and service
• Determine key insights and asks to accelerate adoption of Azure services, qualify inhibitors (with recommendations) to escalate to subsidiary LT and corporate
• Best Practice identification and sharing across the Area/Subsidiaries and with corporate to exponentially sale successful performance

 Go-to-Market Planning:

• Own the local product marketing strategy in accordance with growth and bridge models. Use corporate guidance to align Azure Priorities and Programs & Investments
• Orchestrate the creation of local Azure GTM plans and investment decisions. Lead targeting for local market-owned activities, partner with segment/channel teams to prioritize investment decisions for non-product-marketing owned activities.
• Develop competitive strategies to drive target market share gains. Respond to new market, product, strategy dynamics

Story Telling:

• Understand and pitch your product: value proposition, differentiators, competitive attributes, market position
• Be the eyes and ears for your product through up to date customer and partner insights – and connect these into GTM plans
• Maintain product knowledge and evangelize the product internally and externally to press, enthusiasts, influencers, sales (for pre-sales and consumption driving) customer and partner scenarios

Qualifications

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. 

Benefits/perks may vary depending on the nature of your employment with Microsoft and the country where you work.