Here at Aviva, we are currently looking for a confident and forward-thinking Campaign Marketing Manager to join our growing team and to help our customers achieve their goals, whilst creating value for Aviva.

Aviva are a UK household name providing general insurance, protection & health insurance products for 325 years, as well as supporting our customers with their savings and retirement goals. With 15m customers in the UK. Aviva are looking to maximise the value from these relationships by encouraging customers to stay-longer and buy more.

As Campaign Marketing Manager, you will focus predominantly on 1-2-1 marketing activity via email, DM and push notifications, to deliver tailored communications to our customers. You will work across the Aviva Life and General Insurance businesses to identify and prioritise opportunities to improve customer value and multi-product-holdings. Stakeholder engagement is key to this role and you will also work hand-in-hand with an Adobe Campaign CRM to research, plan design, test, deliver and review campaigns end-to-end. Experience of delivering Paid Media campaign activity would be an advantage. 

Aviva offers flexible ‘Smart Working’ - a mix of home and office working to be based out of any of the following offices: Norwich, Bristol, York, Leatherhead.

Duties and Responsibilities

• Using your creativity to develop campaign ideas to actively engage our customers

• Working with propositions to establish what functionality we can promote to different customer cohorts, helping to find new ways to improve our customer’s experiences

• Briefing our copy-writing team to help create compelling articles and campaign communications

• Ensuring financial approval for campaigns and working closely with the financial promotions and legal teams

• Collaborating with our design teams to help develop campaign concepts

• Engaging with operations to forecast the operational demand from campaigns

• Developing clear & logical test plans for communications and establishing commercial KPI’s

• Using tools such as with Qliksense and Adobe Analytics alongside our customer science team to assess campaign performance

• Working with the customer value project team to report progress and learnings

Skills and Experience Required

• Demonstrable experience in running large 1-2-1 marketing campaigns and in paid media activ

• Experience within Financial Services and/or Insurance is preferred – General Insurance experience would be highly advantageous

• A passion for how data can deliver insight and enable better targeting

• Ability to work well with multiple stakeholders and collaborating with other marketing teams

• Willingness to show enthusiasm, integrity and honesty in your work

• Collaborative skills, with the ability to bring new ideas and contribute to team planning

• Comfortable working virtually and with travelling to London to attend team planning sessions

• Have a degree-level or higher marketing qualification

What will you get for this role?

• Salary in the region of £45,000 - £50,000 depending on location, skills, experience and qualifications

• Generous defined contribution pension scheme

• Annual performance related bonus and pay review

• Holiday allowance of 29 days plus bank holidays and the option to buy/sell up to 5 additional days

• Up to 40% discount for some Aviva products through “My Aviva Extras” plus discounts for Friends and Family (some exclusions apply)

• Excellent range of flexible benefits to include a matching share save scheme

Working at Aviva

At Aviva, we’re people with a purpose. To be with you today, for a better tomorrow.

We bring this to life by ensuring managing risk is at the heart of the way we all work. We love people who do the right thing for our customers, and our colleagues. We want people who speak up, who take ownership, and who make good decisions.

The way we do this is important too, we’re all about our people – that’s you – so we can be pretty flexible. If you want to work from home some of the time or change your hours so you can pick up your kids or care for someone in your family, we’re very open to that. In fact, we don’t advertise roles as either part or full time, because we know each person has different needs, just as each business area has different needs. So, it’s up to you to discuss working hours during your interview.

We care deeply about being inclusive and that means we encourage applications from people with diverse backgrounds and experiences. We want our employees to bring their whole self to work and that starts with you.

We interview every disabled applicant* that meets the minimum criteria for the job. Once you’ve applied, please send us a separate email stating that you have a disclosed disability and we’ll make sure we interview you.

We’d love it if you could submit your application online. If you require an alternative method of applying, please give Danielle Stallard-Trueman a call on +44 (0) 7384 804694 or send an email to danielle.stallard-trueman@aviva.com

*As defined in The Equality Act 2010*. By ‘minimum criteria’ we mean you should provide us with evidence which demonstrates that you generally meet the level of competence required and have the qualifications, skills or experience defined as essential to perform the role.