CAMPAIGN MANAGER - SME

Job Overview

Location
Colombo, Western
Job Type
Full Time Job
Job ID
31942
Date Posted
8 months ago
Recruiter
Nethuva
Job Views
44

Job Description

The Job

  • Responsible for Customer Value Management and Customer Segmentation.
  • Key player is company revenue driving function, responsible for sizeable amount of company’s revenue contribution
  • Responsible for driving Innovation and Initiatives based on Customer & Market Insights, Analysis and Data trends
  • Driving Digital Communication Strategies (APP, Social Media, emails, Online campaigns) for various products and targeted segments.
  • Developing and deploying customer usage and retentions strategies to maximize customer value as well as life through customer analytics.
  • Responsible for continuous improvement on customer life cycle and understanding the customer and competitor changes by providing the right strategies.
  • Responsible for churn prevention by providing offer centric driven campaigns.
  • Develop cross and up sell campaign to drive leads / prospects and predictive models .
  • Conducting post campaign analysis.
  • Manage 360-degree communication campaigns.
  • Closely work with research teams to test propositions / concepts and post launch tracks

 
The Person

  • Should possess a Degree in Management / Marketing / Statistics or Finance from a recognized university or institute.
  • Minimum of 2-3 years of work experience in a similar capacity.
  • Posses excellent analytical / problem solving / time management and negotiation skills.
  • Must have sound knowledge in advanced MS office and good to have SQL knowledge.

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