CAMPAIGN MANAGER - MOBILE RETAIL

CAMPAIGN MANAGER - MOBILE RETAIL

Job Overview

Location
Colombo, Western
Job Type
Full Time Job
Job ID
31903
Date Posted
8 months ago
Recruiter
Nethuva
Job Views
236

Job Description

The Job

  • Responsible for customer Life Cycle Management and Customer Segmentation.
  • Designing Communication Strategies (SMS, OBD, emails, digital campaigns) for various products.
  • Executing the campaigns through the targeted segments.
  • Managing complex campaign creations and management tools.
  • Developing and deploying customer usage and retentions / Customer Value Management (CVM) strategies to maximize customer value through customer analytics.
  • Responsible for continuous improvement on customer life cycle and understanding the customer and competitor changes by providing the right strategies.
  • Responsible for churn prevention by providing offer centric driven campaigns.
  • Develop cross and up sell campaign to drive leads / prospects and predictive models .
  • Conducting post campaign analysis.
  • Manage 360-degree communication campaigns.
  • Closely work with research teams to test propositions / concepts and post launch tracks.

 
The Person

  • Should possess a Degree in Management / Marketing / Statistics or Finance from a recognized university or institute.
  • Minimum of 8-10 years of work experience in a similar capacity.
  • Posses excellent analytical / problem solving / time management and negotiation skills.
  • Should have sound knowledge in advanced MS office and SQL.

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