Brand Manager

Job Overview

Location
Douala, Littoral
Job Type
Full Time Job
Experience Level
Experience needed
Job ID
129341
Salary
2,500,000 FCFA - 3,500,000 FCFA Per Month Salary
Negotiable
Date Posted
1 year ago
Shift schedule
Monday-Friday, 09:AM-04:00PM
Recruiter
James Robert
Job Views
42
Language
English

Job Description

We are looking for a Brand Managerwho will be working on some of our Multinational biggest FMCG brands,responsible for building a compelling marketing calendar including consumer ATLcommunications, BTL consumer programs (non-customer specific) and innovationstreams to drive growth. They will also influence and engage agencies andbottling partners to ensure outstanding in market execution of plans. Theincumbent will be the custodian of local consumer insights generation andutilize them in executing world class marketing campaigns. The role also Monitorand analyses key business indicators (market share, brand health and commercialmetrics etc.) and make recommendations on business opportunities/risks. Willalso Lead your very own marketing project from end to end, working with peopleacross functions (strategy, franchise, customer, regional marketing etc.). Thisrole ensures Compelling growth strategy development covering brand vision,positioning to growth paths, brand edge enhancement to expand user base,Innovation strategy, and pipeline development. We always seek to recruit besttalents globally and annually to match the multinational continuous growthobjective. A career at the Coca-Cola Company is truly a one-of-a-kindexperience. It’s more than working for the global beverage leader; it’s anopportunity to be a part of something that impacts the world. From our productportfolio to the planet itself, we offer you not only the chance to build asuccessful career; we offer you an opportunity to make a difference in theworld. As a global icon and keeper of the world’s most valuable brand, ourboundless opportunities attract the very best experienced professionals, likeyou. Now more than ever is the time to become part of the Coca-Cola Group. Oneof the reasons our company continues to thrive after 130+ years is having acompany culture that supports and rewards behaviors that lead to growth. Our“Growth Behaviors,” as we call them, are ways of being and working that help tomake us successful. Think about how you can bring this to life by sending yourCV and Cover letter for your desired role at the Coca-Cola Company.

Key Roles & Responsibilities:

• Execution of marketing calendar includingdeployment of total DME and marketing program delivery against annual plan forassigned brand portfolios.

• Management of annual calendar and TotalBrand DME and monthly adjustments (as part of cycle planning process).

• Execution of the marketing calendar; ATLpaid media, roll out of brand creative, experiential, national promotions,launch of innovation.

• Execution accountability end to end fromthe point of handover from BU Marketing through until program post launchreview (PLR).

• Execution of IMC toolkit as provided byBusiness Unit Marketing including full management of related media process fromrelated communications architecture.

• Packaging: packaging graphics artworkroll-out working with packaging company and packaging project manager.

• Innovation/NPD: full liaison with NPDproject managers and Business Unit stakeholders (Brand and technical) includingmanagement of timeline, packaging, forecasting, and value chain creation aspart of the stage and gate process for • market execution of final productbundle.

• Commercial/OBPPC: Accountable for sell-inincluding conference, key marketing point person into cycle planning process,execution of OBPPC solutions with commercial manager.

• Develop and maintain strong constructiveworking relationships with multiple internal and external partners.

• Inspiring, engaging & aligning seniorleadership and customer teams around marketing programs including campaigns andinnovation through cycle planning process (Sales/Marketing meeting, Cycleplanning forums etc.).

• Accountable for communication of programmaterials and updates across the system.

• Working with local creative agency toadapt BU/Global creative, as well as development of bespoke elements forrelated market where required.

• Accountable for Total brand DME and budgetmanagement against assigned portfolio.

• Responsible for providing PLR, performanceinformation & metrics on key programs.

Key Skills & Qualifications:

• Minimum HND/Bachelor’s degree in Marketingor related field.

• 3 – 5 years marketing experiencepredominantly in executing marketing plans.

• Prefer some experience in sales, brand,category or shopper management experience.

• Minimum five years relevant workexperience in marketing with a beverage, CPG or lifestyle marketing brand.Brand marketing experience required

• Must have been with the same org for aminimum of two-years with a demonstrated successful track record as a BrandManager.

• Ability to foster relationships, buildrapport and negotiate partnerships.

• Working knowledge in Microsoft Office(PowerPoint, Excel, Word), Microsoft Outlook, the Internet and social mediasites.

• Highly motivated self-starter with astrong sense of urgency.

• Strongorganizational and communication skills.

• Have Problem Solving; Brand Building;Marketing Campaigns and Research skills.

• Demonstrates curiosity. Welcomes failureas a learning opportunity.

• Proven ability to develop and executestrategic marketing programs and supporting tactics.

• Strong project management skills,communication, facilitation and presentation skills.

Job ID: 129341

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