BRAND MANAGER - EZ CASH

Job Overview

Location
Colombo, Western
Job Type
Full Time Job
Job ID
31900
Date Posted
8 months ago
Recruiter
Nethuva
Job Views
268

Job Description

The Job

  • Act as the brand owner of Fintech hub and ensure all marketing activities are executed on time and drive Fintech hub brand awareness amongst relevant audience
  • Lead Digital marketing efforts for all brands under Digital Services covering strategy, performance, growth and execution
  • Translate complex Digital marketing data into easy understandable insights and leverage these insights to identify solutions and develop new ideas
  • Manage the Digital Marketing budget and ensure that User Acquisition and retention performance reach the business plan objectives
  • Set up campaigns and build community through existing and new social media channels and continuously improve Social media engagement across all social channels
  • Work closely with Business teams to ensure alignment and consistency between Business strategy and objectives
  • Conceptualize and Create relevant marketing materials for effective execution of marketing plans
  • Identify and keep up with the latest trends and technologies impacting FinTech and digital marketing
  • Monitor campaign performance and provide suggestions to increase ROI on marketing spend
  • Prepare accurate reports on overall performance of Digital marketing campaigns
  • Implementation of promotional campaigns in coordination with Business teams and ensure all campaigns are executed on time adhering to set processes and guidelines
  • Working closely with Business, Sales and Operations teams assisting with new product launches
  • Coordinate with advertising and media experts to improve marketing results and plan and run conversion testing and other experiments.
  • Monitor and report on effectiveness of marketing campaigns and communications.
  • Create and generate appropriate reports for senior management decision making
  • Ensure processing of all marketing related expenses in a timely manner

 
The Person

  • Degree in Marketing or equal professional qualification
  • Should have communication skills, excellent business writing and reporting skills and strong analytical skills
  • Minimum of 5 years experience in relevant area

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