Agile Working Options

Other Agile Working Arrangements / Open to Discussion

Job Description Summary

The Mandatory & Regulatory Communications Team is responsible for developing and delivering mandatory customer communications for Lloyds Banking Group. These communications are essential to maintaining customer relationships, ensuring the Group meets its regulatory obligations and keeps customers up to date and informed about their accounts.

This is an Assistant Marketing Manager role. We are looking for someone with a campaign manager or account manager background, people management experience and a proven track record in managing end to end marketing campaigns across all channels. The role focuses on visualizing a ‘best in class’ way of communicating with customers and making it happen by building the processes and infrastructure to enable it. This is an opportunity to think differently, to look to the future, and make a real impact on the way direct marketing campaigns are executed across Lloyds Banking Group.

Candidates must be enthusiastic and have the confidence and ability to challenge the ‘norm’. As a ‘people person’ they must be able to manage multiple projects that are often complex. They must demonstrate proven campaign management capabilities and be adept at influencing at senior levels across the organisation. A full induction will be given. The role is based in the Lloyds Banking Group’s office in Halifax. A job share would be considered.

Job Description

Key Accountabilities:

People

• Visibly role model and demonstrate the LBG Group values, business and personal codes of responsibility, ensuring brand values are reflected in all colleague discussions and communications.
• Work with senior colleagues to identify and execute improvements to current communications  processes
• Develop appropriate stakeholder presentations
• Build and maintain relationships with senior management, agencies, suppliers and internal specialist functions, to facilitate achievement of communications objectives

Customer

• Ensure delivery format meets customer and regulatory needs (e.g. paperless/email)
• Ensure all content is well-written and adheres to Customer Communications principles
• Improve timeliness and relevance of customer communications (i.e. triggered by customer behaviour)

Building the Business

• Through effective stakeholder management, ensure customers are at the heart of all communications and they enhance the customer’s brand experience and comply with the Group’s Conduct Strategy and deliver fair customer outcomes.

Risk

• Drive appropriate balance between conduct risk requirements and customer experience
• Monitor progress on allocated projects, identifying where intervention is necessary and taking action or seeking guidance from management as appropriate.
• Ensure they are fully competent and up to date with Risk training at all times.
• Adhere to agreed deadlines, cost, quality, legal, risk and compliance standards

Finance

• Effectively manage the budget to deliver these customer communications.
• Monitor expenditure against budget across assigned projects, providing regular and ad hoc reports to management, with recommendations to maximise the use of allocated spend.
• Ensure all tasks and activities are delivered efficiently and optimum use is made of assigned budget and other resources.

Key Capabilities:

• ·Self-motivation: Puts personal energy and commitment into completing a piece of work and doing it to the best of ability.  Looks for ways to meet and exceed challenging performance standards and targets, setting personal goals at or beyond business expectations

• Bringing Innovation to Problem Solving: Continuously improves the business by generating new and practical ways of doing things in order to solve problems and gain competitive advantage.

• Team working: Works co-operatively and productively with others, openly exchanging information and supporting own team and colleagues from around the organisation to achieve business goals

• Influencing: Builds commitment to a recommendation or course of action by understanding the position of others and presenting arguments, facts and figures in a way they will find most persuasive.

• Planning and control: Achieves business goals by establishing priorities, actions, milestones and constraints in a logical sequence and checking progress against these plans, taking corrective action as required.

• Attention to detail: Ensures that information is correctly processed and that work complies with relevant internal/external rules, procedures and regulatory requirements.  Checks work and corrects mistakes promptly.

• Using information effectively: Collects and collates necessary facts, figures and opinions, using a range of sources and adds value by identifying patterns, trends and relationships in the data.

• Communication skills: Good oral and written communication skills

• Organisation skills: Strong organisation skills with an ability to manage & prioritise own workload

• ·PC skills: Sound working knowledge of MS Office, especially Outlook, Word, Excel and Adobe
• ·Marketing knowledge: Good knowledge of the marketing discipline and the steps involved in delivering a marketing campaign across a number of channels. An awareness of relevant legislation and an understanding of how this may impact on marketing communications campaigns. Financial services experience would be an advantage.

• Market awareness: knowledge of customer communication developments in the marketing community –  channel, processes, systems, technology

• Project management skills: Prepares straightforward briefs/plans and understands the key processes and procedures in the marketing communications environment.

• ·Budgeting: Knowledge of day-to-day budget procedures, including monitoring spend against allocated budgets.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain recover. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.