ASSISTANT BRAND MANAGER

ASSISTANT BRAND MANAGER

Job Overview

Location
Colombo, Western
Job Type
Full Time Job
Job ID
28911
Salary
80,000 ₨ - 85,000 ₨ Per Month Salary
Date Posted
8 months ago
Recruiter
Nethuva
Job Views
319

Job Description

Requirements:

  • Degree OR professional qualifications in Marketing from a recognized entity
  • 3 to 4 years of experience in a similar capacity
  • Excellent knowledge and exposure in Advertising, Sales and Marketing, with a thorough understanding of the full marketing mix
  • Experience in identifying target audiences and devising appropriate campaigns
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to the executive management

 
Duties & Responsibilities:

  • Ensure all aspects of the product activities are aligned with the brand strategy
  • Manage all key marketing projects to develop activation plans for campaigns
  • Oversee marketing and advertising activities to ensure consistency with product line strategy
  • Create an enduring brand message that results in increased sales, brand loyalty and improving market share
  • Analyze the brand, the current strategy and highlight areas of weaknesses or conflicting messages
  • Work closely with all divisions of the company to ensure commercial goals of the brand are met
  • Drive innovation in communication in order to ensure leadership status of the brand
  • Evaluate and drive the growth of Brand’s TOMA and enhance the image parameters are in line with brand plan objectives
  • Ensure product superiority of the brand over category to drive market share & penetrate conversion

 
Remuneration: Between Rs.80,000 – Rs.85,000 (based on experience & capabilities)

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