Senior Marketing Manager, Content Strategist, Employer Marketing
Are you an outstanding storyteller? Is your superpower being able to breakdown complex concepts, so they are simple and easy for an unsophisticated audience to understand? Do you have a passion for bringing solutions to market that make a difference in people’s financial well-being? If so, then you are encouraged to consider this role within the Workplace Investing (WI) organization and become part of a diverse team of marketing professionals crafting the client experience at Fidelity.
The Expertise We’re Looking For Experience in:
5+ years of business to business (“B2B”) marketing experience; a deep understanding of the workplace benefits like 401(k)s and non-qualified deferred compensation plans is a major plus
Developing comprehensive content strategies; including content development, communication hierarchy, and personalization, all driven by data and insights
Building communications and engagement plans that drive positive outcomes and reduce friction points
Designing, rationalizing, and optimizing cross-channel client engagement programs and Go-To-Market strategies
The Purpose of Your Role
You will be an essential member of a cross-functional marketing team responsible for demand generation and client engagement related to our overall Fidelity Workplace suite of benefits and services, particularly our defined contribution (our flagship 401(k) and growing Non-Qualified Deferred Compensation administration offering) and equity compensation programs. The ideal team member will complement our existing all-star team with strong proficiencies and passion for content strategy, development, and execution to build end to end marketing programming across multi-channel, digital mediums, and experiences for maximum impact.
You will develop positive relationships with business partners and collaborators to craft the strategy and play a significant role in all go-to-market efforts, client development & deployment communications, as we reinforce Fidelity as the “one stop” shop for workplace benefits.
The Skills You Bring
Developing coordinated marketing plans and content strategies for multidimensional programs
Adapting concepts and content to a variety of channels and audiences across the customer lifecycle
Persuasively communicating the benefits of a sophisticated service offering (unfortunately benefits programs aren’t a sports drink or breakthrough vitamin!) in clear, simple yet impactful ways with outstanding writing skills —ideally paired with design talent/ expertise
Interest in translating insights into execution
Exceptional planning and project management skills and ability to handle more than one marketing event/program at a time
The Value You Deliver
Developing and implement content strategies that can connect, engage, and drive action among targeted audiences
Using trends, research and even technologies to drive compelling and relevant marketing events & programs
Bringing forward fresh ideas and innovative ways to ensure approach is modern and advancing according to marketplace demands
Having an “eye” for how to adapt concepts and content to match the tone and “personality” of the channel, while keeping the messaging consistent and on brand
Effective, impactful storytelling using a broad range of media types and placements that leave audiences knowing they don’t just want Fidelity- they need Fidelity for all of their workplace benefit needs
Crafting thoughtfully written materials from creative brief down to the keywords to improve our search performance and customer journey effectiveness
Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients’ money.
At Fidelity, you’ll find endless opportunities to build a meaningful career that positively impacts peoples’ lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees’ Choice Award(opens in a new tab), we have been recognized by our employees as a Best Place to Work in 2022. And you don’t need a finance background to succeed at Fidelity—we offer a range of opportunities for learning so you can build the career you’ve always imagined.
As a result of COVID-19, many of our associates are continuing to work remotely. When Fidelity employees eventually return to the office, our goal is for most people to work flexibly in a way that balances both personal and business needs with time onsite and offsite through what we’re calling “Dynamic Working(opens in a new tab).”
We invite you to Find Your Fidelity at fidelitycareers.com.
Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.
Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Leave of Absence/Accommodation Team by sending an email to accommodations @fmr.com, or by calling 800-835-5099, prompt 2, option 2.