TUI Group is the world’s number one integrated tourism business. Digital Commerce (Digital Product & DX & Digital Marketing) is a global team within TUI Group responsible for the business delivery and operation of all E-commerce solutions and products. We are a multi-disciplinary team of experts across Digital Marketing, Digital Product, Digital Experience & UX, UI, SEO and Optimisation & Analytics providing services across the UK, Ireland, Sweden, Norway, Denmark, Finland, Germany, Belgium and The Netherlands.
As a Digital Researcher you will be providing key insight into our customers, products and competitors, to enable the wider Digital Experience and Digital Products teams to deliver best-in-class user experience solutions across our wide range of holiday products across our global websites (beach holidays, flight only, hotel only, cruises, tours and more !). Your insight will help us give our customers the inspiration they need to find and easily book their dream holiday. To do this you’ll be liaising with a variety of people – including customers, research and insights colleagues and data analysts.
Our Head office is in Luton but TUI believes that work is something you do, not somewhere you go. We believe in offering as much flexibility to the individual on whether they work from an office or elsewhere. Of course there may be occasions when we will need you in the office for business reasons, but wherever reasonable we allow you to make the choice. From the basics that all colleagues will either be present in the same room in a meeting or present individually on camera on Teams we want our ways of working to be inclusive.
Please note the closing date for applications is Sunday 3rd October.
ABOUT THE ROLE
As a Digital Researcher, you’ll be working as part of a team responsible for delivering customer insight across our websites and multi-national markets. You’ll be identifying the things that drive customers to book their holidays online with us, and providing insight into how well new concepts and designs are received, through formative and summative usability testing, and liaising with our analysts to understand issues and opportunities with the live sites. You’ll also be seeking examples of good practice from across the web to help us improve further and make sure we stay ahead of our competitors.
We’re never short of ideas and improvements for our Agile development teams to build, and we need our Digital Researchers to help make sure that we’re doing the right things, and in the right way – and using your experience to mentor and support others to do the same. You’ll be discovering what we need to be improving; from evaluating competitor and other successful sites and apps, usability testing and reviewing our own sites and using customer feedback to identify problem areas. Once the design process is underway, you’ll be usability testing concepts and prototypes to make sure we decide on the best options; and then once we have higher-fidelity prototypes, testing again to make sure the fine details are right. For all insight you gather, you’ll capture, report and share it appropriately with the relevant teams to make sure it can be understood, prioritised and actioned.
Your knowledge and experience will enable you to independently and proactively manage your own research activity, and your collaboration with others. For example, in working with the UX Designers in the team – supporting them with testing they perform themselves, by sharing your knowledge of good practice, reviewing scripts, etc. Collaborating with the Digital Insights team will allow you to provide rounded feedback that achieves maximum impact.
Usability testing skills are paramount to this role – you’ll need to be able to demonstrate proficiency in planning, scripting, moderating and reporting, as well as identifying key areas to focus on, ideally with suggestions from your experience about how to do this! The testing will be a combination of in-house sessions in our in-house testing lab, remote unmoderated tests using a third-party tool and guerrilla testing, for desktop and mobile devices. As you’d expect, oral and written communication skills are also a key part of this role, as you’ll be wanting to share your findings with the whole team. You’ll also need to be able to get up to speed quickly, to understand the needs of our customers, market differences and the objectives of the business.
Prior to any interview it would be helpful to provide examples of any relevant previous work, eg usability test scripts, reports of findings, etc.
ABOUT OUR OFFER
TUI is the leading tourism business and our vision is to make travel experiences special. To fulfil this vision, we never stop looking ahead, seeking new ways to delight our customers and grow our business. We recognise the power of digital and the massive contribution this brings to creating a truly unique and differentiated customer experience.