Buyer - Branded

Buyer - Branded

Job Overview

London, England
Job Type
Full Time Job
Job ID
Date Posted
9 months ago
Alice Lidze
Job Views

Job Description


Buyers play a critical role at ASOS, working closely with Merchandising, teams to build a commercial and trend-led product ranges for the department that is loved by the ASOS 20-something customer.  They are collaborative, organised, and strategic with their finger on the pulse of fashion - always looking to push the range for our global markets forward.   In partnership with Merchandising, and with the support of relevant customer and market insights, Senior Buyers are responsible for the delivery of sales and profit targets through a cohesive product strategy.


The Branded Buying teams are responsible for creating and sourcing the brand mix for their department, covering big commercial brands through to high-end designers and emerging brands, to offer our customer the most exciting fashion trends and create a point of difference in the global market. 

What you’ll be doing… 

  • Develop a cohesive range for the department, ensuring that product reflects the Brand strategy, the range is without gaps or duplication, and that the season is logically and commercially thought through

  • Working with the brands to shape the product direction for the department, ensuring that it is aligned to ASOS and the  divisional strategy

  • Delivering department KPIs to drive margin and profit, identifying and addressing any risks, in partnership with Merchandising

  • Anticipating the needs of the 20-something customer, using sales and trend data to deliver commercial product ranges that account for global factors

  • Trading effectively by identifying gaps in ranges and potentializing opportunities that will have the biggest impact on dept performance, whilst effectively managing risk

  • Maintaining in-depth knowledge of planning and trading documents, using them to shape category analysis and evolution of the buy

  • Driving cost saving initiatives or ideas to become more cost efficient

  • Effectively range building, taking into account Options, ALB strategy and global requirements, with the flexibility to pivot in season to potentialize or de-risk

  • Working closely with Merchandising to build cohesive lessons learnt and ensuring buying is within OTB, influencing trend and performance

  • Building and leveraging relationships with a network of appropriate internal teams and external suppliers

  • Keeping up to date with global trends and competitor activity, reviewing product strategy considering competitor activity and initiatives

  • Maintaining a clear understanding of brand purpose and Fashion with Integrity and ensuring these principles are fully embedded within the team.  Looking for opportunities to use sustainable materials wherever possible

  • Working closely with Marketing to identify promotional and marketing opportunities for brand and ensure clear and consistent brand messaging

  • Actively contributing to cross-functional initiatives and projects, welcoming and championing change 

  • Leading and building a strong team of ABs and BAs, with a focus on growing future talent

  • Providing clear direction and development to the team, identifying individual training needs and encouraging collaborative ways of working

  • Motivating and engaging the team through recognition and regular feedback  

  • Developing Brands portfolio, considering desirability and relevance by segment. Identifying Brand churn/mapping

  • Using the global market to source the most contemporary and trend-led brand mix, ensuring commerciality and profit is delivered. Utilising shows, Instagram and street trends to drive newness and relevant portfolio.

We’d love to meet someone who…

  • Has significant experience operating as Buyer within a fast-paced and rapidly changing global Retailer

  • Has proven ability to drive the success of a department through creative and commercial thinking

  • Has a creative eye with a strong awareness of current trends, Retail market conditions and competitor activity

  • Has highly developed negotiation and influencing skills

  • Can gain buy in from the team and management to potentialize opportunities

  • Demonstrates a commercial mindset, using data and insights to leverage opportunities that successfully contribute to the department and wider Retail strategy

  • Has in-depth knowledge of planning and trading documents, with the ability to challenge figures and plans, where necessary

  • Uses relevant market insights to aid decision making and achieve the best outcome for the business

  • Shows strong awareness of current trends, Retail market conditions and opportunities within a Global context, including global competitors’ product offer, pricing strategy and trading activity.    

  • Builds great relationships with internal stakeholders and suppliers

  • Demonstrates an effective and inclusive leadership style, role modelling positive behaviours and providing the team with clear direction and development

  • Has strong prioritisation and systems skills, including relevant Trading systems and MS Office

What's in it for you?

  • Competitive salary, bonus and pension matching

  • Life insurance, free private medical care, cycle to work scheme + more

  • A bespoke flexible benefits scheme catered to you

  • Best in class Learning & Development schemes and career development programmes

  • 25 days holiday + never work on your birthday again!

  • Free modern onsite gym, plus personal training and wellness rooms

  • A dynamic social environment, from company-wide sports days, charity days, ‘Give A Week Away’ opportunities to visit our charity partners in India & company-wide celebrations to name just a few

  • Huge staff discounts and sample sales

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