The ultimate goal of the Insight & Analytics team at ASOS is to drive value from data. We partner with stakeholders to solve complex business problems by interrogating, interpreting and synthesising information about our customers, products, onsite experience and marketing, in light of market intelligence and strategic context to generate strategic insights. We ensure our decisions are focussed on fashion loving 20 somethings globally and support our short- and long-term financial targets. We love pushing the boundaries of our technical capabilities and championing a test and learn mindset. The ASOS customer is at the heart of everything we do.
We are also big on development and upskilling – not only will the successful candidate have the knowledge, skills and tools of the wider insight team at its disposal, but they will also have the opportunity to join an accredited data fellowship programme with our partners at Multiverse.
As Manager of the Market Insight team you will drive our business understanding of ASOS’s target audience, the fashion market and competitor dynamics, using this insight to help the business understand our positioning and take advantage of growth opportunities. This role sits within the Audience Insight team.
Continually advance business understanding of our target audience, the fashion market and competitor dynamics, supporting ASOS strategy with a data-led view
Work in close partnership with stakeholder teams cross-business to ensure we deliver relevant insight to inform actions and/or long-term thinking. Most notably partnering with Strategy, Finance and Retail
Ensure we have best-in-class external data sources at our disposal and that these are used in combination to deliver clear and robust insight – including syndicated market and competitor data (e.g. Global Data, GWI, Money Dashboard, Similarweb, App Annie)
Scope out large scale qual research to build a bespoke understanding of the online fashion market that meets stakeholder needs (via agency panels and via our own ASOS customer community)
Manage and develop a team of c. 3 analysts, including prioritising workload in line with business strategy and ensuring all insight delivered has a clear narrative and recommendations
Collaborate across Audience Insight to deliver maximum value to the business
Skills & Experience:
Proven experience in managing a team of analysts, ideally within a similar domain (Research, Market)
Proven experience in building stakeholder relationships
Strong understanding of qual and quant research, and of other external data sources (e.g. Global Data, App Annie, Similarweb, GWI)
Strong story telling and presentation skills, able to communicate complex information concisely and to shape a narrative for senior stakeholders
Strong project planning and communication skills
Able to prioritise cross-team and work under ambiguity
Analytically-minded with strong numeracy and attention to detail