We are looking for an enthusiastic and proactive individual to join our Team as our CRM Exec
Role: CRM Executive – 9-12 Month Fixed-Term Contract
Function: Premier Inn Customer Marketing
Location: Dunstable (Flexible)
Salary: Up to £35,700
Our brands speak for themselves, but that’s down to the work that our Customer Marketing team put in, through creativity and innovation that allow us to elevate our brands, gain new guests and keep our regulars coming back for more. From producing branded adverts that showcase choice of hotel rooms, right through to promoting new launches, B2B initiatives and collaborating with agencies to deliver different digital campaigns, our Marketing Team are at the heart of getting our brands noticed
We are looking for an enthusiastic and proactive individual to join our Team as our CRM Exec. This is a diverse and varied role where you will support the Marketing Manager and own CRM workflows and deployment activity across marketing and service activities. You will support creative briefing, activity design processes and other business requirements for customer engagement and revenue.
You will engage and collaborate with our internal eCommerce, Brand, Proposition and Commercial Teams, as well as external partners and agencies to improve customer engagement and revenue – with the ultimate aim to make Premier Inn “the most loved Hotel in the world”.
What you’ll be doing:
Brief, build and broadcast Premier Inn CRM activity using our CRM systems through working closely with the Marketing Manager and CRM Developer.
Testing, checking and integrating all creative and data considerations for all campaigns so that all systems and processes work together
Work with CRM Marketing Manager on campaign requirements and delivery proposals.
Work collaboratively to set up and deliver campaign critical paths to ensure accurate/realistic campaign planning and on time delivery of each stage and final distribution
You’ll be responsible for ensuring efficient delivery of CRM activities, utilising existing and new system capabilities
Why we’d love you to apply:
You are a creative and curious individual, with a real passion for problem solving and looking at how best achieve desired outcomes.
You will have a good foundation in a marketing/customer service environment with understanding of marketing principles and CRM
You are no stranger to using Adobe Campaign or other CRM systems in previous roles and able to coordinate multiple initiatives and projects simultaneously.
You have experience of campaign analysis and adobe analytics, whilst also have been involved with proposition briefing and development ways of working.
Although not essential, it would be great if you have knowledge of global and UK travel industry and have experience of working with other channels in the marketing mix or across other CRM channels (e.g SMS, Push Notifications).
As a leading British business of more than 275 years standing, we have experienced turbulent times before and adapted and evolved to remain one of the hospitality sector’s most successful companies. Built on such robust foundations, our expertise has meant we responded decisively throughout this year with our teams, guests and the continuity of our business at the heart of every decision we made. We acted quickly, to ensure we were prepared for the future, whatever it may hold.
What continues to set us apart are our excellent products and people. We have much loved brands such as Beefeater, Brewers Fayre, Bar + Block alongside exciting up and coming propositions such as Cookhouse & Pub. And in Premier Inn, we have the UK’s favourite budget hotel chain, currently outperforming the market and ambitious for more as we execute our plans in both the UK and Germany. At Whitbread, we remain true to our values and put our people at the centre of everything we do.
In return, we will offer you:
A market competitive base salary
A bonus of up to 10% of annual salary
A collaborative work culture that focuses on enabling your success and continuing your personal development
A genuine flexible working policy
Optional contributory pension matched up to 10%
Free parking across our Head Office campus
Up to 25% discount off our brands
Perks at work
Whitbread is an inclusive employer. We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We welcome your application whatever your background or situation. Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQ+ community (those who identify as gay, lesbian, bi-sexual, trans sexual, non binary or use another term), are strongly encouraged to build a career with us. We are open to part-time and flexible working and, where possible, will try to support this.